Tech PR Masterclass with The Australian and Watterson Marketing Communications

The relationship between journalists and public relations professionals is often mutually beneficial, but just how does it work?

For the first time on Influencing Insider we will be welcoming Watterson Marketing Communications director Oisin O’Callaghan alongside The Australian technology editor David Swan.

In this episode we will be discussing:

• How PR professionals begin relationships with journalists
• How to manage client expectations alongside editorial responsibilities
• How to effectively work with journalists

About Oisin O’Callaghan

Oisin is a director of Watterson Marketing Communications, moving into the position in 2019. He joined the company in 2016 having arrived from his native Ireland that year with a large amount of experience in communications.

About David Swan

David Swan is the technology editor of The Australian, being appointed to the position in 2020, having started at the outlet in 2015 as a technology reporter.

Have a question for Oisin or David?

Join the episode live and you can submit your questions to be read out on air and get them answered.