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Messe Frankfurt Middle East invites you to their event

Automechanika Dubai Network on Sustainability

About this event

Sustainability in the automotive and aftermarket industry is at the intersection of social, economic, and environmental factors. Governments, consumers and investors are pushing automotive organisations to change their ways of working, culture, production and product innovation. This will have far-reaching implications for the industry, which while making substantial progress still requires to step up its sustainability efforts both from a business and environmental standpoint.

Join our panel of industry experts at the Automechanika Dubai Network on Sustainability on 25 May 2022 as they analyse, discuss and share insights into the journey towards a sustainable future. Some of the key topics in focus at the Network include:

  • How can car manufacturers be more sustainable?
  • How will the EV market shape the automotive landscape?
  • How is new technology influencing the business sustainability of dealerships?
  • How is customer experience and data playing a central role in sustainability?
  • How are businesses adopting a digital-first approach in their drive towards sustainability and how are business models changing?
  • What are the pioneering innovations in tyres and lubricants for a sustainable future?
  • How are circular economy practices such as reduce, redesign, reuse, repair, remanufacture, and recycle directly aligned with achieving sustainable production and consumption in the automotive aftermarket industry?

Hosted by

  • Guest speaker
    Mark Mathias Sales Director @ Trinity Lubes & Grease FZE / Grenvo Lubetech Private Limited

    Having worked in three continents and several industries, Mark has a track record of getting things done. Having provided logistics in difficult circumstances, including war zones, and having owned a logistics company in Germany he has a great deal of experience in thinking outside of the box to come up with workable solutions. Mark has worked in the lubricant industry for over 10 years. Bringing down the cost of ownership in a sustainable way is one of his driving passions. “There is always a better way and those that do not change, fade away”.

  • Guest speaker
    Aasif Khan Industry Executive Advisor @ SAP

    Customer-focused Senior Professional with 20 years of rich and diversified experience in Discrete industry. In his current role as the Industry Advisor for Discrete in EMEA-South, Aasif is responsible for Go-To-Market, Business Development, Partner Enablement, and driving Technology with Customers across the region. Aasif’s experience cuts across multiple functional and leadership roles in Manufacturing, Technology Consulting, Value engagements, Services delivery, etc. Aasif has deep expertise in devising GTM strategy, ensuring collaborative engagement with CXOs in “value selling” and creating Technology vision/road maps. Aasif carries more than a decade of solid domain experience in Discrete manufacturing.

  • Guest speaker
    Berna Akinci Head of Marketing @ Bridgestone Middle East & Africa

    Berna has managed Brands Marketing, Product and Pricing strategy across 52 countries for over 5 years. She is one of the key management team members to drive the company’s growth with strategic initiatives such as Olympics Sponsorship, Digital Transformation, Retail Channel Expansion and Transformation of Partner Management. Berna has worked in various industries such as Finance and FMCG earlier in her professional career. Before joining Bridgestone MEA, she worked at Brisa, Turkey (Joint venture of Bridgestone & Sabanci Group) in previous roles such as Strategic Planning, Channel Management, Market Intelligence, Innovation & Intrapreneurship, and finally, Product Management for 8 years.

  • Team member
    Mahmut Gazi Bilikozen Show Director @ Automechanika Dubai + Riyadh, Messe Frankfurt Middle East GmbH

    Gazi successfully worked in business development since 2001 for CH Robinson in San Francisco, Eagle Global Logistics in Istanbul and UPS in Dubai. Currently, he is directing the Automechanika Dubai & Riyadh automotive aftermarket trade exhibitions of Messe Frankfurt in the Middle East.

  • Guest speaker
    Irfan Tansel CEO @ Al Masaood Automobiles

    With over 40 years of experience spanning across three continents, Irfan Tansel is recognized as one of the ‘Top 100 CEOs in the Middle East’ by Forbes, ‘100 inspiring leaders in the Middle East’ by Arabian Business magazine and ‘CEO of the Year’ by CEO Magazine, and he is driven to disrupt the automotive industry and to create a legacy.

  • Guest speaker
    Vishal Pandey Partner – Automotive & Mobility Practice @ Glasgow Consulting Group

    Vishal is a leading MENA focused Market Entry & Go-To-Market Strategy Specialist. He has been involved in over 100 Automotive, Mobility and Logistics related research & market entry engagements. He has worked across the value chain with original equipment manufacturers (OEMs) and tier one suppliers.

Messe Frankfurt Middle East

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds with over 2,600 employees at 30 locations.

The Group’s Dubai-based subsidiary, Messe Frankfurt Middle East, currently organises 16 trade fairs & a series of conferences across the region.