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Messe Frankfurt Middle East invites you to their event

Automotive Franchising: The Regional Approach

About this event

This webinar will examine and analyse how the automotive franchising concept works in the MEA region. Vitali Bielski, Associate Director at Frost & Sullivan will present a global overview of the franchising concept along with a few regional case studies. Cenk Yukselen, Bosch Car Service Concept Manager at Robert Bosch Middle East will provide first-hand insights into how their franchise concept started, developed, evolved and what the next steps are for the future.

Key topics in discussion:

  • Global overview of automotive aftermarket and service franchises and regional success stories
  • Key parameters and considerations for franchise investments
  • Types of franchise models: Advantages and disadvantages
  • Key stages in establishing a franchise
  • Benefits of franchising in automotive aftermarket ... and more

Hosted by

  • Guest speaker
    Cenk Yukselen Bosch Car Service Concept Manager @ Robert Bosch Middle East FZE

    Cenk Yukselen is responsible for Bosch Car Service Concept in Turkey and Middle East region and has been with Bosch for more than 10 years.

  • Guest speaker
    Vitali Bielski Associate Director @ Frost & Sullivan

    Vitali Bielski has been tracking the automotive industry in Europe and MENA for 11 years. He leads and executes consulting projects across multiple sub-sectors including passenger and commercial vehicles within both OE and aftermarket channels as well as distribution and retail networks.

  • Team member
    Rudolph Anand Pledger Sales Manager @ Messe Frankfurt Middle East GmbH

    As a Sales Manager with Automechanika Dubai, Rudolph oversees of the tyres and batteries section within the exhibition and is also responsible for the Automechankia Dubai Awards program, which is scheduled to be hosted on the 14th December, 2021.

Messe Frankfurt Middle East

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds with over 2,600 employees at 30 locations.

The Group’s Dubai-based subsidiary, Messe Frankfurt Middle East, currently organises 16 trade fairs & a series of conferences across the region.