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Messe Frankfurt Middle East invites you to their event

Changes in consumer attitudes & purchasing habits due to COVID-19

About this event

GfK conducted a study to help brands and businesses understand the impact of COVID-19 on their consumers, and how to identify opportunities while mitigating risks during this crisis and beyond. Tune in as Prachi Satoskar takes us through the research and findings, with an opportunity to participate in the live Q&A session after.

  • Presenting findings of consumer habit market survey
  • Linking the consumer habits to the aftermarket industry
  • Effects of the changing consumer habits on the automotive industry

Hosted by

  • Team member
    Abdelrahman Kurdieh Project Manager @ Messe Frankfurt Middle East

    Abdelrahman Kurdieh is the project manager for Automechanika Jeddah + Riyadh, where he oversees the organization of the annual show in the Middle East’s largest market. Abdelrahman also regularly hosts the Network events for Automechanika Dubai and will be doing the same for the new webinars.

  • Guest speaker
    Prachi Satoskar Sr. Business Group Manager - MENAP @ GfK Middle East and Africa FZ LLC

    Sr. Business Group Manager - MENAP Prachi is a market research professional, with an overall experience of 15+ years in various domains of marketing. She has been working with GfK for the past 10+ years, and responsible for developing the Automotive business in the MENAP Region. She has supported multiple Multinational clients in the Automotive Business to effectively leverage GfK’s data for their Go-To-Market strategies.

Messe Frankfurt Middle East

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds with over 2,600 employees at 30 locations.

The Group’s Dubai-based subsidiary, Messe Frankfurt Middle East, currently organises 16 trade fairs & a series of conferences across the region.