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Messe Frankfurt Middle East invites you to their event

Digitalization of the Middle East's Automotive Industry

About this event

This webinar will discuss the ever-growing shift within the industry and across the board to enhance digitalization. The shift that began before COVID-19 has accelerated considerably during the lockdowns forced by the pandemic. Our speakers will go into detail about the situation pre COVID-19, what took place during the lockdowns leading to the acceleration and finally what the future holds. A 15 minute presentation will be given to lay the groundwork, followed by a live panel discussion where the experts will talk about what is happening on-the-ground.

Do send in your questions ahead of time for our speakers.

Hosted by

  • Guest speaker
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    Khaled Alwassia Trainer @ Tiqani Management Consultancy

    Starting in 1983 as a BMW Technician apprentice in Germany; Khaled has since come a long way by setting up the BMW Training Centre in Saudi Arabia along with an IMI approved apprenticeship program for BMW and Jaguar Land Rover technicians. Since 2016, he represents Tiqani in Saudi Arabia and conducts management and customer-facing training & coaching sessions in the Middle East. Khaled has successfully led multiple teams to win regional and place in the top three at the International Skill Competitions.

  • Guest speaker
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    Jamie Frame Operations Director @ Sensus Automotive

    An expert in automotive digital solutions & dealer management software, Jamie's experience spans 20+ years - working in the automotive industry & 10 years with leading dealerships in the ME region. Today, he heads the business operations & dealer management department at Sensus.

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    Alan Whaley Founder & Chairman @ AMENA

    With over 32 years of experience in high output sales and performance management, Alan is a true industry veteran with international experience, Alan has first-hand knowledge and experience on many levels of the industry, from the trenches doing sales to C suite decisions at OEMs, Importers, and Consultancies. Today, Alan is dedicated to raising industry standards through thought leadership and knowledge sharing through advisory, keynotes, and as Chairman of AMENA Automotive Association.

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    Dr. Julia Saini Associate Partner & Vice President, Mobility Practice @ Frost & Sullivan

    Joining F&S in 2001 as co-founder of the European Automotive & Transportation Practice, Dr. Julia has led the European Mobility consulting business and was Global Head for Automotive Retail and Aftersales. Her expertise includes eCommerce, digitization & new business models in retail and aftersales.

Messe Frankfurt Middle East

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds with over 2,600 employees at 30 locations.

The Group’s Dubai-based subsidiary, Messe Frankfurt Middle East, currently organises 16 trade fairs & a series of conferences across the region.