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Messe Frankfurt Middle East invites you to their event

Let’s Talk Business: Adaptation & Innovation During COVID-19

About this event

We’re delighted to invite you to the 15th edition of Automechanika Network, this time hosted in a hybrid format where guests can attend the live event physically or attend online through our digital platform!

At this hybrid networking event, we will talk with some of the big players in the regional Middle East market about how their business was impacted by, adapted to and ultimately is surviving during the COVID-19 pandemic. What challenges were faced by these companies? How did they initially adapt to them? How is the situation currently after almost one and a half years and what is the way forward? Hear from top management at Hella Middle East, Al Masaood Automobiles, Glasgow Consulting Group, ZF Middle East and NGK Spark Plug Middle East.

Space at the physical event is limited to two people per company and subject to a first-come-first-served basis, so reserve your seat now!

Interested in attending the physical event? Click here to RSVP

Hosted by

  • Team member
    Abdelrahman Kurdieh Project Manager @ Messe Frankfurt Middle East

    Abdelrahman Kurdieh is the project manager for Automechanika Jeddah + Riyadh, where he oversees the organization of the annual show in the Middle East’s largest market. Abdelrahman also regularly hosts the Network events for Automechanika Dubai and will be doing the same for the new webinars.

  • Guest speaker
    Dr. Nima Mehrdadi Regional Managing Director - Middle East & Africa @ Hella Middle East FZE/ LLC

    Nima is responsible for the Hella Business in Middle East & Africa supplying Hella lighting and electronic spare parts, parts from joint venture partnership with TMD, Hella Pagid Break System as well as Hella Gutmann Workshop Equipment. Has more than 20 Years of experience in Automotive and Industrial Sector.

  • Guest speaker
    Vishal Pandey Automotive & Mobility Practice @ Glasgow Consulting Group

    Vishal is a leading MENA focused Market Entry & Go-To-Market Strategy Specialist. He has been involved in over 100 Automotive, Mobility and Logistics related research & market entry engagements. He has worked across the value chain with original equipment manufacturers (OEMs) and tier one suppliers.

  • Guest speaker
    Harmeet Singh Aftersales Director @ Al Masaood Automobiles

    Harmeet is a seasoned automotive professional with over 24 years of experience. He has worked in the Automotive & Lubricants sectors in India and GCC. His strong work ethics and extensive industry experience have been instrumental at increasing sales, improving operational efficiency and customer satisfaction.

  • Guest speaker
    Tufan Baysal Director Aftermarket, Middle East | Africa | Eurasia @ NGK SPARK PLUG MIDDLE EAST FZE

    Tufan has over a decade experience in B2B and fast consumer product lines with Henkel. He joined NGK Spark Plugs GmbH in 2014 as the GM of the South East Europe region for Aftermarket. He has relocated to Dubai in 2019 after being promoted to Director of Aftermarket for Middle East & Africa region.

  • Guest speaker
    Dr. Alexander Khaled Sabbah Head of EEMEA – Domain Services, Managing Director @ ZF Middle East FZE

    Dr. Sabbah studied mechanical engineer at the Technical University in Munich. After obtaining a PhD in Controls Engineering in 1999, he worked in several managerial positions in Germany. Since 2004 he has been working in the U.A.E. in various sales and management functions.

Messe Frankfurt Middle East

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds with over 2,600 employees at 30 locations.

The Group’s Dubai-based subsidiary, Messe Frankfurt Middle East, currently organises 16 trade fairs & a series of conferences across the region.