Messe Frankfurt Middle East invites you to their event

The rise of the Personal Care market during Covid-19

About this event

As people around the world continue their efforts to stop the spread of the novel coronavirus one particular sector, within the beauty industry, has been thrust into the spotlight: Personal Care. With health authorities encouraging frequent hand washing and proper hygiene to tackle this crisis, what has been the impact on the personal care category? Join our panelists as we uncover the evolution of the personal care market in facts and figures.

  • Personal Care market overview prior to COVID-19: top selling products, market size
  • Impact of the health crisis on the category: changes in formulation, a shift in client type, sought-after products
  • Newcomers in the category: reasons behind the ever-growing number of Personal Care manufacturers
  • What does the future look like: is the consumer behaviour a permanent shift? Is switching production a permanent decision? Is it sustainable? How will it change the category landscape?

Hosted by

  • Team member
    Sephora Correia Sales Manager @ Messe Frankfurt Middle East GmbH

    Sephora Correia is a Sales Manager for the Beautyworld Middle East show where she manages the Machinery, Packaging, Raw Material & Contract Manufacturing product section. With 10 years of experience in the event industry behind her, she will be hosting the upcoming Beautyworld Middle East webinars

  • Guest speaker
    Iyad Hijjawi Senior Consultant - Territory Leader @ Euromonitor International

    Dr. Iyad Hijjawi is an experienced key researcher and analyst for the GCC region, and an experienced senior regional consultant and territory leader looking after MENA. Dr. Iyad is specialized in healthcare, beauty and personal care and retailing among many other verticals.

  • Guest speaker
    Anastasiya Krusa Foreign Trade Manager @ Dogus Cosmetics Com

    More than 7 years of experience in exporting various product groups all around the world.

Messe Frankfurt Middle East

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds with over 2,600 employees at 30 locations.

The Group’s Dubai-based subsidiary, Messe Frankfurt Middle East, currently organises 16 trade fairs & a series of conferences across the region.