About this event
2026 AdTech Trends: A Brutally Honest Breakdown of What’s Changing
🔥 Fireside Chat with Sergio Vives and Tadej Pavlic
Even though we’re only a few weeks into 2026 this year is far from “business as usual” for digital advertising; 2026 is the year when a lot of old rules finally stop working. In this live, no-slides webinar, Sergio Vives (VP of Publisher Development) and Tadej Pavlic (Head of Product – Advertisers) sit down for an unfiltered, 1-hour conversation about what’s really changing in AdTech this year and what’s just buzz.
Instead of a polished trend list, expect a candid breakdown of:
- Performance vs. branding
How shrinking budgets, tougher scrutiny and AI-driven optimization are forcing every impression to prove its value and what this means for “brand campaigns”.
- Attention, not impressions
Why reach is cheap, what makes real attention so rare, and how both advertisers and publishers alike should rethink success metrics in 2026.
- Publishers in the age of zero-click
What happens when traffic from search and social stalls, and how publishers can protect revenue with better context, diversified monetization and smarter use of AI.
- AI that helps vs. AI that hurts
Where AI genuinely makes campaigns smarter (bidding, creative, audiences, workflows) and where “black box” automation is quietly wasting budget or damaging trust.
🔈 Format
No decks, no scripted keynotes — just a live, conversational Q&A between two practitioners who sit on opposite sides of the table (supply and demand) and have to make this new reality work every day.
🔈 Who should join
- Performance and brand marketers tired of generic “trend” webinars
- Publishers looking for real talk on monetization, AI and revenue stability
- Agencies trying to separate hype from what actually changes their planning in 2026
Bring your questions, we’ll schedule time at the end for an open Q&A session, where no topic is “too uncomfortable” to discuss.
Hosted by
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External speaker
Tadej Pavlic Head of Product (Advertisers) @ MGID Inc.TP E
Tadej has spent the last 10 years in ad tech, working at the intersection of business and product. He’s led teams, built solutions, and worked closely with marketers to understand what really drives success
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External speaker
Sergio Vives VP Publisher Development @ MGIDE
Sergio Vives joined the company in September 2022 as VP of Publisher Business Development at MGID, leading the Publisher Development division. Prior to this role, Sergio accumulated over 15 years of leadership experience in sales and business development within media, advertising, and technology companies, where he led international commercial teams.
MGID
MGID is a global pioneer in native advertising driving revenue growth for publishers and advertisersIt delivers tailored solutions to meet the individual needs of publishers, advertisers, affiliate marketers, brand managers, and media buyers via one integrated platform.
