AI That Builds, Not Burns: Sustainable Media Buying in the Age of Automation

AI That Builds, Not Burns: Sustainable Media Buying in the Age of Automation

AI in advertising is a bit like fire — use it right, and you're cooking, use it wrong, and you're just watching your budget go up in smoke.

🟦 Date: March, 17

🟦 Time: 5:00 PM (CET)

In this webinar, three experts who actually do this stuff every day will show you how they use AI across the full media buying pipeline — from figuring out what clicks with audiences, to getting creatives and landing pages out the door, to scaling campaigns without everything falling apart by Tuesday.

The focus? Lead generation. And yes — they're bringing real case studies with real numbers. No "imagine if" scenarios. No vague best practices. Just "here's what we did, here's what happened."

Andrey Kravchenko, Business Development at Xevio — the "know before you spend" guy. AI-powered consumer research, data analysis, and figuring out what's actually going to land.

Besmir Bregasi, Founder of Landerlab — the "make it happen fast" guy. Production, hosting, and getting your winning concepts live without the usual chaos.

Marija Križ, Team Lead & Performance Account Manager at MGID — the "now let's scale this thing" person. Media buying, optimization, and making sure your campaigns grow without burning out.

Three perspectives. One workflow. Actual results you can steal for your own lead gen campaigns.

Stick around till the end — there's a Q&A where you can get advice on your own campaigns straight from the speakers.