MGID invites you to their event

Google Discover: Turn Traffic Spikes Into Steady Revenue

About this event


Google Discover: Turn Traffic Spikes Into Steady Revenue

Google Discover can be unpredictable. One minute it sends massive bursts of traffic; the next minute it disappears overnight. For publishers, the real challenge is turning that volatility into predictable growth and sustainable monetization.

🟦 Date: March, 12

🟦 Time: 11:00 AM (CET)

In this webinar, we’ll break down how Google Discover works for publishers and what it takes to consistently earn visibility in the feed. You’ll learn how to build the right content approach, how to package stories to maximize engagement, and how to monetize Discover audiences without damaging performance.

What we’ll cover:

  • Getting started with Google Discover: how to start working with Google Discover traffic and where the audience comes from
  • What content performs best in Discover and the key criteria that help sites get included
  • Previews, headlines and visuals: what works, what doesn’t and whether clickbait titles help or hurt
  • Publishing cadence: how often to publish to increase your chances of repeat Discover distribution
  • How to protect Discover traffic over time (Core Updates, volatility and stability tactics)
  • Monetization strategies for Discover audiences: how to keep engagement costs low while maximizing revenue
  • How MGID can help monetize Discover traffic fast — with quick setup and moderation so you can start earning sooner

Who it’s for:

  • Publishers who already see Discover spikes and want more stability
  • Publishers who want to add Discover as a new traffic channel for diversification

Format:

Live webinar with a Q&A session

Join us to receive a practical playbook to win more Discover traffic and convert it into steady revenue.

Hosted by

  • External speaker
    E
    Svitlana Samoilenko Head of Publisher Acquisition for APAC @ MGID

    Digital native advertising expert with 13 years of experience driving sustainable monetization for website owners and traffic source networks.

  • External speaker
    E
    Yarova Yaroslava Channel Partnership Manager @ MGID

    Yaroslava is a Channel Partnership Manager managing a global portfolio of key accounts and strategic partners. She has deep expertise in working with various traffic sources, especially Google Discover, and excels at turning traffic spikes into monetization opportunities.

MGID

MGID is a global pioneer in native advertising driving revenue growth for publishers and advertisers

It delivers tailored solutions to meet the individual needs of publishers, advertisers, affiliate marketers, brand managers, and media buyers via one integrated platform.