About this event
Secure Summer Revenue: How Publishers Can Increase Monetization Efficiency
Summer can put real pressure on publisher revenue. As traffic softens and volatility increases, weak points in monetization become harder to ignore. This webinar is for publishers who want to prepare for the low season and get more value from the traffic they already have.
In this webinar, we’ll cover:
▪️Why summer often exposes monetization inefficiencies
▪️ Where publishers typically lose revenue during low season;
▪️ How to protect RPM when traffic becomes less predictable;
▪️ How to improve monetization efficiency without adding more complexity;
▪️ Practical ways to make existing traffic work harder.
🟦 Date: May, 14
🟦 Time: 12:00 PM (CET)
Join us to learn how to secure summer revenue before seasonal decline starts affecting performance.
Hosted by
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External speaker
Yana Matchuk Head of Success Management @ MGIDE
Yana Matchuk is a Success Management leader with 8 years in adtech, driving publisher growth, monetization, and strategic partnerships
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External speaker
Miguel Castro Head of Product - Publishers & Video @ MGIDE
Over 25 years of experience - 13 of which at Microsoft - working in and with digital media, advertising, search, adtech, martech and e-commerce, on roles related to sales, business development, marketing, strategy, operations and more recently product, and having lived and worked in Portugal, UK, Brazil and Spain.
MGID
MGID is a global pioneer in native advertising driving revenue growth for publishers and advertisersIt delivers tailored solutions to meet the individual needs of publishers, advertisers, affiliate marketers, brand managers, and media buyers via one integrated platform.
