About this event
The Culture Factor: Why Ad Campaigns Succeed in the US but Fail in APAC
Different markets, different winners. Discover the creative patterns, trends, and localization tactics that drive performance across the US, India, Vietnam, Indonesia, and beyond.
Scaling campaigns globally isn’t about reusing the same creative – it’s about understanding what works in each market and why. In this live session, we’ll break down real ad creatives and campaigns from different geographies, highlighting local trends, winning approaches, and failed concepts across the US and APAC markets like India, Vietnam, and Indonesia. Instead of “one-size-fits-all” examples, you’ll learn how to recognize patterns behind high-performing creatives — and how to apply those insights when entering new markets.
What You’ll Learn:
▪️ The key differences in creative trends between US and APAC markets
▪️ Why certain concepts work in one region but fail in another
▪️ Common creative mistakes affiliates make when testing new geos
▪️ Real examples of winning and underperforming campaigns across regions
▪️ How to extract insights from trends and apply them to your own creatives
▪️ How to localize effectively without relying on copy-paste strategies
🟦 Date: May, 7
🟦 Time: 2:00 PM (CET)
Hosted by
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External speaker
Carrie Klymenko Creative & Compliance Head @ MGID Inc.E
Karina has over a decade of experience creating story-driven ads at MGID. Working across offices in Europe, the US, Latam, and APAC, she ensures creatives are localized for global audiences. Passionate about consumer psychology, she keeps a close eye on trends to stay ahead in the ever-evolving advertising industry.
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External speaker
Egbert Schram Group CEO @ The Culture Factor GroupE
international expert in cultural impact on business, with 20+ years of experience across 40+ countries
MGID
MGID is a global pioneer in native advertising driving revenue growth for publishers and advertisersIt delivers tailored solutions to meet the individual needs of publishers, advertisers, affiliate marketers, brand managers, and media buyers via one integrated platform.
