Data-Driven or Data-Deceived? Our Struggle in SEO to Walk the Talk

Overview

In this webinar, we will address three critical questions that have been puzzling marketers:

• How is Google Search Console lying to you?
• Why do we all say we're data-driven but struggle to walk the talk?
• And can "vanity metrics" really be of any use to us?

Our esteemed speaker, Alexander Rehnborg, Head of SEO at GetResponse, will guide us through the common pitfalls that many online marketers encounter during data analysis and reporting.

Key Points

1. How our usage of SEO tools sometimes makes us none the wiser and cheat junior marketers on learning real skills
2. The many ways Google Search Console and other SEO tools fool us into drawing the wrong conclusions
3. How we make sense of "toxic links," "SEO visibility score" and other vanity metrics that are heavily promoted in our industry

Host

Full Name: George Chasiotis

Current Role: Managing Director

Company Name: Minuttia

LinkedIn Profile: https://www.linkedin.com/in/georgioschasiotis/

Host Bio

George Chasiotis is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.

Alexander Rehnborg

Full Name: Alexander Rehnborg

Current Role: Head of SEO

Company Name: GetResponse

LinkedIn Profile: https://www.linkedin.com/in/alexanderrehnborg/

Alexander Rehnborg Bio

Alexander Rehnborg is Head of SEO at GetResponse with +6 years of experience as SEO lead. Diving daily into data processing and filtering, Alexander is passionate about the intersection of language and marketing data, and has extensive experience in turning numbers into insights for a larger audience.

How To Prepare

1. Save Livestorm’s link on your browser so you can access the webinar
2. Prepare a set of questions and share it with us prior to the webinar so we can discuss them during the Q&A

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Level: Intermediate | Advanced

Audience: Director of Content | Content Lead | Director of SEO | SEO Lead | Content Marketing Manager | SEO Manager

Moderator: Zacharias Xiroudakis

For any questions or suggestions, please feel free to reach out to zacharias.xiroudakis@minuttia.com.