About this event
For our first-ever Roundtable Discussion, we are delighted to welcome Jeff Coyle and Stephen Jeske, organic search veterans from the content optimization platform, MarketMuse. Together with George Chasiotis, these esteemed panelists will delve into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They will discuss how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search. This event is a must-attend if you want to stay ahead of the curve with the upcoming changes and adapt swiftly to maximize benefits.
Full Name: George Chasiotis
Current Role: Managing Director
Company Name: Minuttia
LinkedIn Profile: https://www.linkedin.com/in/georgioschasiotis/
George Chasiotis is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.
Full Name: Jeff Coyle
Current Role: Co-Founder and Chief Strategy Officer
Company Name: MarketMuse
LinkedIn Profile: https://www.linkedin.com/in/jeffcoyle/
Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks.
As the Co-Founder and Chief Strategy Officer for MarketMuse, he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.
Before joining as Co-Founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
Full Name: Stephen Jeske
Current Role: Senior Content Strategist
Company Name: MarketMuse
LinkedIn Profile: https://www.linkedin.com/in/stephenjeske/
Stephen Jeske is a content strategist who enjoys working in B2B startups with a particular affinity for AI. His first experience in this domain was as a music student struggling to learn Lisp.
---
Level: Intermediate | Advanced
Audience: Director of Content | Content Lead | Director of SEO | SEO Lead | Content Marketing Manager | SEO Manager
Moderator: Zacharias Xiroudakis
For any questions or suggestions, please feel free to reach out to zacharias.xiroudakis@minuttia.com.
Hosted by
Stephen Jeske is a content strategist who enjoys working in B2B startups with a particular affinity for AI. His first experience in this domain was as a music student struggling to learn Lisp.
Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks.
We help B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO.