Search Generative Experience and the Future of Search: A Roundtable Discussion With MarketMuse

Overview

For our first-ever Roundtable Discussion, we are delighted to welcome Jeff Coyle and Stephen Jeske, organic search veterans from the content optimization platform, MarketMuse. Together with George Chasiotis, these esteemed panelists will delve into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They will discuss how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search. This event is a must-attend if you want to stay ahead of the curve with the upcoming changes and adapt swiftly to maximize benefits.

Key Points

1. Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers.
2. Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website.
3. Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape.

Host Details

Full Name: George Chasiotis

Current Role: Managing Director

Company Name: Minuttia

LinkedIn Profile: https://www.linkedin.com/in/georgioschasiotis/

Host Bio

George Chasiotis is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.

Jeff Coyle Details

Full Name: Jeff Coyle

Current Role: Co-Founder and Chief Strategy Officer

Company Name: MarketMuse

LinkedIn Profile: https://www.linkedin.com/in/jeffcoyle/

Jeff Coyle Bio

Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks.

As the Co-Founder and Chief Strategy Officer for MarketMuse, he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

Before joining as Co-Founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.

Stephen Jeske Details

Full Name: Stephen Jeske

Current Role: Senior Content Strategist

Company Name: MarketMuse

LinkedIn Profile: https://www.linkedin.com/in/stephenjeske/

Stephen Jeske Bio

Stephen Jeske is a content strategist who enjoys working in B2B startups with a particular affinity for AI. His first experience in this domain was as a music student struggling to learn Lisp.

How To Prepare

1. Save Livestorm’s link on your browser so you can access the webinar
2. Prepare a set of questions and share it with us prior to the webinar so we can discuss them during the Q&A

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Level: Intermediate | Advanced

Audience: Director of Content | Content Lead | Director of SEO | SEO Lead | Content Marketing Manager | SEO Manager

Moderator: Zacharias Xiroudakis

For any questions or suggestions, please feel free to reach out to zacharias.xiroudakis@minuttia.com.