Minuttia invites you to their event

The SaaS Case Study Playbook: From Buy-In to Driving ROI

About this event

Overview


In this webinar, we’ll dig into how SaaS companies can maximize their opportunities to capture, share, and profit from customer stories with Joel Klettke, Founder of Case Study Buddy.

You'll learn how to align internal teams, tell purpose-built stories that sell, and leverage them across the entire buyer's journey to drive leads, shorten sales cycles, and bring dollars in the door.


Key Points


  1. How to make case studies a team sport (and win)
  2. How to craft stories that support real business and revenue goals
  3. How to put your stories to work across channels and media


Host


Full Name: George Chasiotis

Current Role: Managing Director

Company Name: Minuttia

LinkedIn Profile: https://www.linkedin.com/in/georgioschasiotis/


Host Bio


George Chasiotis is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.


Joel Klettke


Full Name: Joel Klettke

Current Role: Founder

Company Name: Case Study Buddy

LinkedIn Profile: https://www.linkedin.com/in/joelklettke


Joel Klettke Bio


Joel Klettke is the Founder of Case Study Buddy, a specialized team who help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.

Together, they've helped tell over 2,000 stories for 300+ companies in written and video formats. Joel is also a sought after conversion copywriter, a bald Canadian, and a Dad trying to figure it all out.


How To Prepare


  1. Save Livestorm’s link on your browser so you can access the webinar
  2. Prepare a set of questions and share it with us prior to the webinar so we can discuss them during the Q&A


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Level: Intermediate | Advanced

Audience: Director of Content | Content Lead | Director of SEO | SEO Lead | Content Marketing Manager | SEO Manager

Moderator: Zacharias Xiroudakis


For any questions or suggestions, please feel free to reach out to zacharias.xiroudakis@minuttia.com.

Hosted by

  • Team member
    T
    Zacharias Xiroudakis Moderator @ Minuttia

  • Guest speaker
    G
    Joel Klettke Founder @ Case Study Buddy

    Joel Klettke is the Founder of Case Study Buddy, a specialized team who help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one. Together, they've helped tell over 2,000 stories for 300+ companies in written and video formats. Joel is also a sought-after conversion copywriter, a bald Canadian, and a Dad trying to figure it all out.

  • Team member
    T
    George Chasiotis Managing Director @ Minuttia

Minuttia

We help B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO.