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How creativity can unlock empathetic marketing and help brands stand out

About this event

The way customers seek out brands has changed. It’s no longer about who can shout the loudest, but about who is responding with compassion and empathy to the big issues of today, while providing customer-centric, accessible and memorable experiences.

The need to adapt quickly is more important than ever. Your organisation needs to become data-driven, using the latest tools and tech to deeply understand the relevant insights and create experiences that resonate with your audience.

This webinar brought to you by Mumbrella Bespoke & Adobe will dive into the new world of experiences. Hear from Adobe’s Michael Stoddart, Wellcom Worldwide’s Bud Peart, and Cole’s Lisa Ronson as they explores what it takes to harness the power of creativity for experiences that bring empathy to the table and help your organisation stand out.

Hosted by

  • Guest speaker
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    Lisa Ronson Chief Marketing Officer @ Coles

  • Team member
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    Mumbrella Host

  • Guest speaker
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    Michael Stoddart Director, Strategic Business Development @ Adobe

  • Team member
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    Kristine Abalos Event Coordinator @ Mumbrella

  • Guest speaker
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    Phoebe Netto Moderator

  • Team member
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    Mumbrella Host

  • Guest speaker
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    Bud Peart Head of Content Creation @ Wellcom Worldwide

  • Team member
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    Amanda Toone Event Manager @ Mumbrella

Mumbrella

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