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GLOBAL FIRST DOOH STUDY: REALISING THE TRUE VALUE OF A CHANGING MESSAGE OVER TIME

About this event

Brands have more access, flexibility and control over their creative, and yet we’re still not seeing the industry take advantage of the full creative potential of digital formats.

During this session, QMS and Neuro-Insight will further illustrate this untapped potential, unveiling a global first study that delves into the relative impact of different OOH creative approaches and their overall effectiveness.

Hear firsthand why now is the time for marketers and agencies to give more focus to the power of bespoke DOOH creative and its natural ability to deliver better business results.

Hosted by

  • Guest speaker
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    Christian Zavecz QMS

    Christian has over 20 years’ experience in the advertising industry with a rich background in both the media agency and Out-of-Home environments.

  • Guest speaker
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    Peter Pynta CEO APAC @ Neuro Insight

    Peter has worked in the media, advertising & research business for the past 30 years and is currently CEO – APAC at Neuro-Insight Pty Ltd and a Board Director of Mental Health Victoria.

Mumbrella

Everything under Australia’s media and marketing umbrella