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How to use data and technology to double Online Retail sales in 9 months

About this event

Online retail growth has been at a record high thanks to ongoing uncertainty around COVID, causing a permanent change in consumer behaviour. This in turn has led brands and retailers to pivot business focus more towards eCommerce growth.

The eCommerce boom isn’t limited to your typical verticals either, with massive strides being made in many industries - such as automotive - as everyone looks to take advantage of the growth in consumers primed to purchase online.

However, many online retailers face ongoing challenges to keep up with consumer demand and these changes in behaviours. Lack of online visual merchandising and clarity on team responsibilities coupled with lack of resource to rejuvenate online presences are why many retailers struggle to maintain their competitive edge in the online retail place.

Hear from a panel of experts who will discuss how to face these challenges head-on with the key tools and technology required to double up your eCommerce sales.

This free event will explore common challenges faced within online retail, common mistakes that are made which can be easily rectified, and the levers required to drive online retail success.

Hosted by

  • Guest speaker
    Mohammad Heidari Far General Manager – Experience & eCommerce @ Resolution Digital

    Mo has over 15 years of experience in digital marketing with a Master’s degree in IT for eCommerce. His expertise spans across Digital Strategy, SEO, CRO, eCommerce and Customer Experience, to name a few. In his current role, Mo leads the Experience team at Resolution and helps brands grow their eCommerce capabilities and deliver best in class shopping experiences. Over the last 3 years, Mo and his team have helped develop cohesive eCommerce strategies for clients across online retail, Marketplaces and D2C, leading to an exponential growth for our partners. Results include Doubling sales for a global FMCG brand 9 months after onboarding, and achieving best seller ranking on Amazon for a consumer electronic brand across the most competitive categories.

  • Guest speaker
    Georgina Wall General Manager - Product & Partnerships @ Resolution Digital

    Georgina has over 13 years of experience in the digital industry, working across agency, client-side, and partner-side roles - covering the expansive paid media remit across a wide range of verticals and markets, having been based in both the UK and Australia. Georgina is knowledgeable across all major buying platforms and technology and has a passion for innovation and driving business outcomes. More recently, Georgina has been responsible for driving group process and output across the Resolution’s Activation team, covering Programmatic, SEM, and Paid Social - striving to elevate collaborative and innovative methods to drive results from a national perspective.

  • Guest speaker
    Gavin McColl Head of Experience & eCommerce @ Resolution Digital

    Gavin has specialised in eCommerce roles for 9+ years, working for Harvey Norman and Officeworks before working in agency for the past 5+ years. This experience ranges from the day-to-day client management and agency stakeholders to the development of product offerings and top-level, strategic business plans. His 9+ year career has seen him excel in SEO, CRO, Strategy and eCommerce across the globe for international clients. Gavin has been influential in shaping Resolution Digital’s product offering, TransAct, guiding a broad range of clients on the path to greater eCommerce maturity as national Head of eCommerce. With a natural passion for eCommerce and a broad range of experience working across some of Australia’s biggest retailers, Gavin is consistently driving best in class shopping experiences across Resolution’s clients.


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