About this event
M&C Saatchi have worked with some of Australia’s largest and most recognised brands during COVID-19, as they embark on the road to recovery. Whilst there has been much talk of the “power of the pivot”, actions speak louder than words. In this webinar, M&C Saatchi will bring together leaders from some of Australia’s biggest brands to share their approach to changing strategy, fast, during COVID-19, and explore how the right marketing has helped steer businesses and overcome obstacles during a uncommonly challenging year.
This piece will uncover the five stages M&C Saatchi have identified as crucial to brands unlocking new customer value during uncertain times. The five core tenants of active brand recovery to be explored will be:
Resolve, Reconnect, Reinvent, Reskill, Reignite
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