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Mumbrella | M&C Saatchi - The Road to Recovery Webinar

About this event

M&C Saatchi have worked with some of Australia’s largest and most recognised brands during COVID-19, as they embark on the road to recovery. Whilst there has been much talk of the “power of the pivot”, actions speak louder than words. In this webinar, M&C Saatchi will bring together leaders from some of Australia’s biggest brands to share their approach to changing strategy, fast, during COVID-19, and explore how the right marketing has helped steer businesses and overcome obstacles during a uncommonly challenging year. 

This piece will uncover the five stages M&C Saatchi have identified as crucial to brands unlocking new customer value during uncertain times. The five core tenants of active brand recovery to be explored will be: 

Resolve, Reconnect, Reinvent, Reskill, Reignite 


Hosted by

  • Guest speaker
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    Luke Waldren Executive General Manager, Customer, Marketing & Product, TAB @ TAB

  • Guest speaker
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    Justin Graham CEO, AUNZ @ M&C Saatchi

  • Guest speaker
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    Monique Macleod CMO @ CBA

  • Guest speaker
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    Susan Coghill CMO @ Tourism Australia

  • Team member
    LB T
    Lilly Barker Senior Event Manager @ Mumbrella

Mumbrella

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