About this event
With awareness for environmental issues and impact at an all-time high, sustainability has become a trending topic for consumers. The buzz words are everywhere – sustainable, bio-degradable, environmentally friendly – and the advice and messaging often is conflicting and confusing.
From what products to buy at the supermarket, to how to correctly dispose of and recycle packaging at the bin, sustainability has become a key consideration for Australian consumers who want to make informed decisions that align with their values.
Against this fast-moving and increasingly complex backdrop, it has never been more important for brands to communicate accurately and consistently with consumers about their sustainable credentials and practices.
Hear from a panel of industry experts who discuss how to talk to consumers about sustainability without stepping into the greenwashing trap, and in a way that generates positive action and behaviour.
The event will launch Sustainability Matters! How to talk to consumers about it, a new interactive guide outlining key sustainability messaging that tackles the core concepts including recycling, reduction and avoidance, reusable packaging and recycled content. Developed specially to help brands, marketing professionals and industry, the guide arms you with the consistent sustainability messaging needed to take your communications to the next level and avoid greenwashing.
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