About this event
Join us for a debrief and discussion of insights gathered from the recent Aligning GTM Teams Workshop in London — designed for both attendees and those who couldn’t make it.
You’ll hear:
✅ The most resonant themes from the workshop discussions
✅ How GTM leaders are evolving their approach to metrics, engagement, and team culture
✅ Common alignment pitfalls — and how to spot them
This is not a product demo — it’s a peer-driven debrief on how modern teams are thinking about GTM alignment in practice.
📅 Date: July 9 | 🕛 Time: 12:00 PM CEST
🎙️ Host: Gillian Stringer, N.Rich
👤 Guest: Luke Farrugia, Advania
Hosted by
Luke Farrugia is a contrarian, commercially driven marketing leader with 15+ years’ experience across B2B and B2C. He specialises in scaling demand for tech and services companies, challenging the idea that marketing’s job is to generate leads. Instead, he builds GTM systems that surface real buying signals, enable sales, and drive efficient, compounding growth. No vanity metrics. No MQL theatre. Just results.
N.Rich provides an agile account-based go-to-market platform that enables businesses to build ideal customer profiles, leverage intent data, and execute targeted advertising, facilitating effective account-based marketing and pipeline attribution witho...
