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Why 95% of AI Projects Fail: How Danone deployed Voice AI at Enterprise Scale

About this event

Most enterprise AI never makes it out of pilot. Danone's did.

95% of GenAI projects show no measurable ROI within 6 months. The reason isn't the technology. It's the approach. Danone's Regional CIO North Europe, Artem Gordiyenko, put it simply:

"Just go and pilot it. You're going to learn so much more by doing it than trying to craft a perfect case in the office."

They did exactly that. Danone deployed Naya, their Voice AI Agent, across 37,000 patients in the UK - and in under two months, Naya had handled over 32,000 calls. Watch the full session on demand and hear directly from Artem on what it actually took to get there.

In this session you'll learn:

  • Why most AI projects stall before they deliver, and what the ones that don't have in common
  • How to build an internal business case for AI when the ROI isn't yet proven
  • What 32,000 real patient interactions taught Danone about deploying Voice AI at scale
  • Why observability is what separates AI that performs from pilots that quietly stall
  • Artem's unfiltered advice for any leader looking to start their Voice AI journey

Plus: watch a live demo of Natterbox AI Agents handling real inbound calls inside Salesforce, and get a first look at Natterbox Outbound AI Voice Agents in action.

Hosted by

  • Team member
    T
    Simon Woodward Director of AI Solutions @ Natterbox

    Simon is Director of AI Solutions at Natterbox, a Salesforce-first contact centre platform. With over 10 years in the contact centre space, he leads the design and deployment of voice and digital AI agents for enterprise customers across sectors including travel, utilities and financial services.

  • External speaker
    E
    Artem Gordiyenko Regional CIO North Europe @ Danone

    Artem is a results-driven technology leader with 13+ years of experience delivering large-scale digital transformation programmes across global enterprises. As CIO at Danone, he leads IT strategy and innovation for one of the world's largest food and beverage companies, driving operational efficiency and technology-led growth at scale.

Natterbox

Your Salesforce Contact Center Made Easy

Natterbox, is a native AI-powered Salesforce contact center solution that helps businesses create connected, frictionless CX across voice, messaging, and video, to deliver wow moments at scale.