NIQ invites you to their event
About this event
APAC is facing short term pressures but still offers long term opportunities. New consumer classes are emerging, cities are shifting the region's center of gravity, and AI is moving from hype to hard reality.
But growth is no longer uniform: consumers are splitting between confidence and caution, spend and restraint, optimism and anxiety. This webinar, co-presented by NielsenIQ and World Data Lab, unpacks what's really driving APAC's next chapter and gives leaders the strategic bets, consumer signals, and city-level foresight they need to win in 2027 and beyond.
Key takeaways
1. Growth is real, but it's polarising: APAC's rising consumer class isn't one homogenous group as it's splitting in ways that will force brands to rethink one-size-fits-all strategies for pricing, portfolio, and positioning.
2. Consumer anxiety is the strategic blind spot for 2027: Understanding what's actually worrying APAC consumers, not just what they're buying, will separate brands that stay resilient from those caught off guard.
3. Five concrete growth bets, based on what’s outperforming now: Where APAC growth will concentrate in 2027 and built for planning cycles happening right now.
4. AI and cities, the two forces reshaping the map: Get a grounded view of what AI will really deliver by 2027, plus the specific cities set to define APAC's next decade of consumption and investment.
Who should attend
CEOs, Founders, General Managers, Chief Commercial Officers, Commercial Leaders, VPs of Strategy and Marketing, Heads of Sales and Marketing, Brand Directors and Brand Leaders, Consumer Insights Directors and Managers, Category Managers, Commercial Managers and Marketing Managers.
Hosted by
Craig Houliston is a Regional Executive Director at NielsenIQ, the world’s leading consumer intelligence company, where he leads Asia Pacific Regional Consulting and Insights. With over 18 years of experience at NielsenIQ, Craig began his career in the UK in 2008 and has spent the last 15 years based in Asia. During his 7-year tenure in China, he managed c-suite relationships with some of the world's largest manufacturers. For the past 8 years, he has focused on regional consulting, analytics, and insights and is based in Singapore. Craig is a driving force in regional thought leadership, delivering breakthrough consumer and retail insights to the industry and is a regular keynote speaker at APAC FMCG Forums. He graduated in Business Management at Aston University and completed the Oxford University Artificial Intelligence Program in 2022.
Regan Leggett brings more than two decades of strategic foresight experience to helping organisations navigate global change. Before joining World Data Lab, he spent over a decade in global leadership roles at NielsenIQ — including as Executive Director, Thought Leadership and Foresight for Global Markets — advising FMCG, retail, banking, technology and government clients worldwide. At WDL, Regan turns demographic and consumer-spending data into board-ready foresight, most recently as co-author of a featured World Economic Forum article on the Silver Economy, the $34 trillion consumer opportunity behind the world's ageing population.
NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.
