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Beyond the Tread Europe: Decoding Q1 2026 Tyre Market Signals and What Comes Next

About this event

In this webinar, we will provide a clear, data-driven overview of the latest developments in the European tire and automotive markets, focusing on Q1 2026 performance and emerging trends. We will examine how market dynamics, consumer sentiment, and economic conditions are shaping demand across vehicle and tire categories.

The session will explore key shifts in market share, highlight demand signals across different vehicle types, and discuss how manufacturers and retailers are responding to a rapidly changing landscape.

Finally, we will look ahead to the rest of 2026, outlining potential opportunities and challenges for the tire and automotive industries based on current market indicators.

Hosted by

  • External speaker
    E
    Namrata Gotarne Strategic Insights Director  @ NielsenIQ

    Renowned for her expertise in market trends within the Consumer Technology and Durables industry. She and her team integrate diverse sources of NIQ research, including global Point of Sale tracking data and consumer studies, transforming them into actionable insights. 

  • External speaker
    E
    Alessandro De Fazio International Automotive Customer Success Manager @ NielsenIQ

    Alessandro supports automotive and tyre clients across international markets with data-driven insights and market performance analysis.

  • External speaker
    E
    James Ward Tires Channel Director @ NielsenIQ

    Leads global retailer engagement and channel development for the tyres category, working with retail partners worldwide to expand data participation and enable the use of NIQ insights to support commercial decision‑making.

  • External speaker
    E
    Francois Le Gunehec Head of CMI Western Europe Automotive @ NielsenIQ

    A trusted advisor to Europe automotive & mobility groups, he specializes in leveraging advanced market and consumer insights to navigate industry transformation and support strategic decision‑making.

NIQ

NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.