NIQ invites you to their event
About this event
Join us for an insightful session where we go beyond retail measurement data to uncover the real drivers of performance. Market-level sales data often identifies a problem but not the cause, which can lead to costly mistakes.
NIQ's Business Drivers tool enhances the connection to understand the 'why' behind performance, providing actionable insights that help you make faster, data-driven decisions.
Our Strategic Analytics and Insights experts explore how retail is evolving and why traditional metrics only tell part of the story. This webinar is focused on Western Europe learnings and best practices. We share how NIQ's Business Drivers quantifies the impact of factors like price, promotion, distribution, competition, and trends.
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NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.
