From Compliance to Performance: The Next Evolution of Product Data in Commerce

For years, product data has been treated as a compliance exercise—a box‑ticking requirement to meet regulatory standards and enable product listings. Today, that mindset is no longer enough. As e‑commerce continues to evolve and digital expectations become more structured, product data is increasingly a critical driver of commercial success.  ​

This shift creates an opportunity for brands—not just to meet requirements, but to build a connected, standardized data foundation that supports growth across both digital and physical channels. ​

In this session, From Compliance to Performance: The Next Evolution of Product Data in Commerce, we explore how brands can unlock greater value from product data by moving beyond minimum standards and treating it as a strategic asset. We will highlight how a connected GDSN approach enables efficient, scalable management and distribution of trusted product information across trading partners. ​

We’ll also show how aligning with GS1 standards unlocks more than compliance—it creates the foundation for future innovation, including 2D barcodes, AI-driven experiences, and richer digital content. By combining trusted standards, strong data practices, and forward-looking capabilities, brands can improve visibility, reduce friction, and drive stronger shopper engagement. ​

Designed to be practical and commercially focused, this session equips teams with the tools and perspective needed to turn product data into a driver of performance—today and into the future.