NIQ invites you to their event
About this event
Join our NIQ expert-led live webinar as we dive into what’s driving consumer demand for home appliances. Discover how and where manufacturers and retailers can maximize sales growth in 2026 by aligning with what consumers value most: performance, convenience, durability, and sustainability.
Our panel of experts will unpack the latest consumer purchase drivers and industry forces fueling 2026 volume and value growth across both small and major domestic appliances.
What’s on the agenda:
· Home Appliances market performance snapshot
· Five forces shaping Home Appliances demand in 2026
o China’s trade-in policy
o The expanding reach of Chinese brands
o Replacement cycles: key product categories
o Generational purchasing behavior
o Product innovation and consumer perceptions of value
· The rise of sustainability and circularity
· Key takeaways for the 2026 Home Appliances market
This session is ideal for professionals in product development, marketing, retail strategy, and consumer insights who want to stay ahead of the curve in the Home Appliances sector.
Hosted by
NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™–– the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.
