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About this event
How 'moderation' is changing the UK beverage basket
The beverage industry is changing. Are you keeping pace? Over half of households say they are cutting back on alcohol and 50% say health properties and enhancing benefits are important when purchasing drinks.
The beverage shelves are a bedrock of competition from all types of product from soft drink, to alcoholic tipple and everything in between. And it's the 'in between' that is evolving; functional drinks, sports drinks, drinks to chill out with, drinks to hydrate... Knowing where you sit in this portfolio has never been more important and knowing what the consumer wants even more so.
Join us on the 6th November 10am where our panel of NIQ beverage experts talk you through the latest trends and touch on how this may impact Christmas sales.
We look forward to sharing our latest insights with you.
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With over 17 years partnering with Beverage Alcohol clients, Rachel leads NIQ’s UK Beverage Alcohol vertical, driving strategic growth and insight-led innovation. She is known for clear, commercially focused storytelling, strong cross-functional leadership, and the ability to translate complex data into actionable strategies that deliver measurable results. Rachel has co-created on-premise strategies that drove client share gains and improved activation effectiveness. Her work consistently connects consumer behaviour to commercial outcomes, making her a trusted advisor to clients across the sector.
Simon is one of our lead Consumer Panel Insight & Consulting Directors, working across the NIQ Homescan dataset specifically for our Retail and BWS clients. With 20 years experience of using Consumer Panel in a number of varied roles including advanced analytics targeted at Brand and Category Strategy, Simon's expertise lies in making the links between what we see in terms of changes in shopper and consumer behaviour, and then turning this into meaningful avenues of activation for our client base. With a specialism aligned to the BWS Industry, picking apart the role of moderation and what this means for clients is at the top of his agenda.
Katrina Bishop is the Thought Leadership Manager at NIQ for the UK & Ireland and as such shapes the agenda for all macro FMCG content including the annual 'UK State of the Nation' presentation to all food, non-food and retail clients. With 20 years experience in the industry, Katrina has worked with numerous manufacturer and retail clients at a local, regional and global level. She also supports the NIQ European and Global Thought Leadership program and is regularly asked to present to the NIQ client portfolio. Katrina is quick to spot opportunities for brand growth and is often asked to share her views across a number of media channels including The Grocer, Independent Retail News and the BBC to name a few.
Marika Pratico' is the Business Unit Director - Alcoholic Beverages at NIQ. With more than 10 years experience in the industry, Marika has worked with numerous beverage and snacking manufacturer at a local and regional level. Marika's expertise lies in analysing and interpreting complex data and turning them into actionable insights to support her clients' growth. Marika is also part of the NIQ Global Beverage Forum and Thought Leadership program, her views and opinions shared across her clients base and internally at NIQ.
NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™–– the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.
