NIQ invites you to their event
About this event
Great pack design needs to do more than stand out. It must respond to changing category and shopper dynamics, communicate clearly at the first moment of choice, and create the right instinctive response with consumer
Join NielsenIQ experts for a three-part session exploring packaging performance from three complementary perspectives:
This webinar will give you a sharper view of what drives packaging effectiveness across APAC, with practical lessons and evidence-based ideas you can apply to future design decisions. Register to hear from NIQ experts and take away actionable inspiration for creating packs that connect more strongly with consumers and perform better in your market.
Hosted by
Jayati spent almost 5 years supporting marketers with neuroscience backed insights to support their business decision making. Her career spans over 23 years with deep expertise in neuromarketing & quantitative research techniques, as well as analytics across Asia Pacific, the Middle East & Africa.
Ting Szu has more than 20 years' of market research experience, integrating Measurement, Quantitative and Qualitative research into insights for both manufacturers and retailers in FMCG industry. Ting Szu has been involved in various clients’ strategic discussions, providing key trends and insights to help in setting the directions for the brands, as well as sharing key industry trends in some trade events & seminars.
NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.
