NIQ invites you to their event
About this event
After years of inflation, economic uncertainty and disruption, European shoppers are no longer simply looking for the lowest price. They are making smarter, more intentional choices, balancing affordability with health, quality, convenience, experience and personal values. As consumers become increasingly selective about what they buy, where they shop and which brands they trust, the rules of FMCG growth are being rewritten.
The power has shifted.
Today's winners are the organizations that understand how consumers are redefining value, how shopping journeys are evolving, and where the next growth opportunities will emerge. With 2027 fast approaching, brands and retailers need a clear view of the signals shaping the future of demand.
Join NielsenIQ for an exclusive outlook on the consumer, shopper and retail trends set to transform Western Europe's FMCG landscape through 2027.
Drawing on the latest economic indicators, consumer sentiment data, shopping behavior insights and retail trends in the UK, Germany, France, Italy and Spain, this webinar will uncover the forces driving change and provide actionable guidance for FMCG businesses looking to stay ahead.
Join us to discover the signals shaping the consumer landscape, identify where growth will come from next, and learn how to win in an era where consumers hold more power than ever before.
Hosted by
Daniel Ducrocq is Head of Retail for Western Europe at NielsenIQ, where he leads strategic initiatives with retailers across FMCG and Tech & Durables in 15 markets. He also oversees the teams managing NIQ's relationships with international chains including Aldi, Amazon and Lidl, driving growth and innovation across highly diverse retail landscapes. With more than 19 years working alongside major retailers, Daniel has built deep expertise in retail analytics, e-commerce, category management, pricing strategy and on-shelf availability. His current focus spans the topics reshaping European retail: retail media, AI and agentic commerce, and new models of data collaboration between retailers and manufacturers. He speaks regularly at international retail conferences, including NRF and Shoptalk
Katrina Bishop is the Thought Leadership Manager at NIQ for the UK & Ireland and as such shapes the agenda for all macro FMCG content including the annual 'UK State of the Nation' presentation to all food, non-food and retail clients. With 20 years experience in the industry, Katrina has worked with numerous manufacturer and retail clients at a local, regional and global level. She also supports the NIQ European and Global Thought Leadership program and is regularly asked to present to the NIQ client portfolio. Katrina is quick to spot opportunities for brand growth and is often asked to share her views across a number of media channels including The Grocer, Independent Retail News and the BBC to name a few.
Benjamin Cawthray is Consumer Panel Client Director for Western Europe at NIQ, where he helps clients unlock growth through a deeper understanding of consumer behaviour. With almost 20 years' experience in consumer insights, shopper behaviour and analytics, Benjamin has worked with leading FMCG organisations across local, regional and global markets. He has led analytics programmes, developed award-winning thought leadership, and built long-standing strategic partnerships with clients.
Madline Sandevoir leads Consumer Panel for NielsenIQ across Western Europe, following several leadership roles overseeing both Consumer Panel and Manufacturer client businesses in France. She has also been a regular speaker on NielsenIQ's annual France Conjoncture broadcast, sharing insights on consumer and market trends. With over 25 years of experience at NielsenIQ, spanning both local and global responsibilities, Madline brings deep expertise in shopper behavior, consumer understanding, and growth strategy.
Kellie Woodall leads NIQ’s Consumer Behaviour & Insights practice for West Europe. With more than 25 years’ experience in understanding consumers and shoppers globally, she has partnered with manufacturer and retail clients to build research programmes that inform brand growth through stronger consumer relevance. Kellie brings a cross-market, cross-category perspective, connecting what people say and do to the commercial choices that matter most.
NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.
