Client Academy Webinar (Episode 1) - Pricing as a Growth Engine: Turning Cost Pressure into Competitive Advantage

As inflation moderates across many countries in Western Europe, manufacturers can no longer rely on automatic price increases to drive value growth. This shift raises a critical question: where will value growth come from now?

In this webinar, our experts will start with a data driven look at the FMCG landscape today-slowing inflation, evolving consumer behaviors, and the mounting pressure retailers face at the shelf. From that foundation, we’ll walk through the most common pitfalls brands fall into when trying to reignite growth across their categories in this new environment.

What You’ll Learn

• One size doesn’t fit all. Why broad, one-size-fits-all pricing approaches no longer work and how embracing precision across markets, channels, and missions can unlock untapped value. Size-fits-all pricing approaches no longer work
• A new understanding of affordability. How shoppers’ definition of “value” is expanding to include benefits like sustainability, health, and innovation and what that means for your pricing strategy.
• Competing on today’s shelf. How shelf rationalization, retailer priorities, private label momentum, and promo fatigue are reshaping the store landscape and how brands can more effectively communicate and defend value.

Whether you’re in RGM, marketing, or commercial strategy, you’ll leave with the tools to navigate pricing pressures with confidence and turn today’s challenges into tomorrow’s advantage.