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About this event
Space planning teams are under pressure to move faster, collaborate better, and make decisions with greater confidence. At the same time, many organizations still face common barriers: complex local deployments, heavy IT dependency, fragmented data, manual workflows, and limited ability to scale automation and AI/ML across teams and markets.
In this webinar, we will explore how Spaceman is evolving to help address these challenges through cloud deployment, centralized data, intelligent automation, and AI/ML-enabled capabilities. The session will focus on practical client needs: simplifying deployment, improving governance, reducing manual effort, enabling better collaboration, and creating a stronger foundation for future space planning innovation.
We will also share how cloud-based environments and AI/ML capabilities can support a more connected merchandising process, from planning to execution, compliance visibility, and smarter decision-making.
If your organization is looking to modernize space planning, reduce operational complexity, improve collaboration, or better understand the role of cloud and AI/ML in merchandising, this session will provide a practical view of what is possible today and what is coming next.
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Sergio Hernando is the Global Product Director for Spaceman at NielsenIQ, where he leads the strategic direction, development, and innovation roadmap for the Spaceman product suite. He brings deep expertise in space management technology, overseeing the evolution of Spaceman from a desktop application to a cloud-native, AI-enabled platform. His focus spans product architecture, AI/ML integration, agentic AI capabilities, and the transition to Azure-hosted deployment models. Sergio works closely with global teams to ensure Spaceman meets the evolving needs of retailers and manufacturers across all markets.
Jonathan Craven is a Merchandising Expert for Western Europe at NielsenIQ, specialising in the delivery and implementation of Spaceman and related merchandising solutions across the UK and Western European markets. Jonathan brings extensive experience in space planning, planogram automation, and client engagement. He works directly with retailers and manufacturers to translate complex technical capabilities into practical business value, supporting clients through deployment, and ongoing optimisation of their space management workflows.
Jonas Parmhed is the Global Practice Leader at NielsenIQ. With deep expertise in space management, category management, and retail analytics across global markets, Jonas plays a leading role in shaping best practices and driving strategic client engagement for the Spaceman portfolio. He specialises in connecting client business challenges with NIQ's merchandising solutions, including automation workflows, cloud deployment, and AI-driven space planning capabilities. Jonas is also actively involved in delivering webinars, training sessions, and client workshops across the globe.
NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.
