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About this event
Generative AI models capable of creating realistic and imaginative scenes from textual instructions are here and already causing a tectonic shift in the advertising industry! The question now on everyone’s minds is ‘How will AI-generated advertising disrupt the creative industry? '
NIQ Regional Practice area experts for Advertising, Jayati Basu & Sunila Benjamin, address this and other questions with meta learning on how our brains process AI generated ads from NIQ’s neuroscience-based ad analyses.
Joining them is Dr. Parul Savale, PhD Neuroscience at NIQ, in conversation with NIQ Regional Brand & Media Practice Leader, Steven Lindsay. Dr Parul will answer your burning questions on the impact of AI on Advertising with science backed insights.
You will learn how to avoid common pitfalls of AI creative by understanding viewers subconscious responses and applying neuroscience principles.
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Sunila has more than a decade passionately supporting brands and products with Neuromarketing research & insights While her current focus is on neuroscience-based research she has expertise in Innovation, custom insights & media research over her career of 24 years.
Dr. Parul is an Ex-EdTech Startup founder with over 5 years of experience with product building using cognitive neuroscience principles. In her current role at NIQ, she designs, researches and consults with marketers on leveraging neuroscience insights to drive real world impact.
Steve has over 20 years of experience in Consumer Research and Insight storytelling. Working with clients on New Product Innovation, Consumer Trends, Media Measurement, Brand Health, Ad & Media Effectiveness. He has spent the last 11 years of his career focused on Insights in Asia Pacific.
Jayati spent almost 5 years supporting marketers with neuroscience backed insights to support their business decision making. Her career spans over 23 years with deep expertise in neuromarketing & quantitative research techniques, as well as analytics across Asia Pacific, the Middle East & Africa.
NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.
