Northern invites you to their event

Conversational AI: Evolving From Basic Search & Chat

Wednesday, October 21 2026 at 2:00 pm (EDT)
About 45 minutes

About this event

Your visitors have stopped typing keywords. They're asking full questions, and they expect answers. When someone moves from an AI-powered answer on Google to a site search that returns "no results found," or to a chat window that says "leave a message," it can feel like stepping back years in technology.

In this session, Northern's Jay Ménard, Jon Beaulieu and Aaron Baecker explore what's now possible with AI-powered on-site search, chat, and interactive tools across commerce and content-driven sites. You'll learn:

  • How search and chat are coming together into a single conversational experience
  • Real examples of AI-powered search, chat, and guided tools in action
  • Why accurate, well-structured, well-governed content is the foundation of it all
  • How to tell whether you need AI yet, or whether optimizing what you already have will do

Join us Wednesday, October 21 at 2 pm EDT for an insightful thought leadership-style conversation, followed by a live Q&A.

Hosted by

  • Team member
    T
    Jon Beaulieu Senior Growth Manager
  • Team member
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    Jay Menard Director, User Experience & Content Strategy @ Northern
  • Team member
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    Aaron Baecker Partner & Sr. Director, Content Supply Chain @ Northern

Northern

Partnering for your digital success.

Northern unifies enterprise content, data, and operations to drive growth. With deep marketing, technology, and commerce expertise, we deliver measurable ROI through streamlined processes, personalized experiences, and 360° view of customers.

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