Invisible to AI: Evolving from SEO to GEO

The way people find, research, and shop has changed, and traditional SEO alone isn't enough to keep you visible. As AI-powered search and answer engines reshape discovery, a new discipline is emerging: Generative Engine Optimization (GEO).

Join us on August 13 at 1:00 PM ET for a 1-hour session (45 minutes of content, followed by live Q&A) where we'll break down what's changing, why it matters, and what to do about it.

We'll cover:

• How consumer search behavior is shifting, and what it means for your brand's visibility
• The evolution from SEO to GEO (and where AEO, LLMO, and SXO fit in)
• What "AI visibility" actually means and how to measure it
• Practical optimization strategies for GEO and LLM-driven search
• The tools available today - including GA4, Google Search Console, Semrush, and Adobe LLMO - and how to use Semrush and LLMO together rather than in silos
• How Northern approaches audits, remediation, and content optimization to keep clients visible

If you've already invested in strong SEO, some of this will feel familiar, but the gap between SEO and GEO is real, and closing it requires a different approach. We'll show you where the differences matter most and how to adapt.

Bonus: every attendee is eligible for a free lite audit to see where your brand stands today.