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NXUnite invites you to their event

A Social Engagement: Effective Social Media Management for Nonprofits

About this event

The Art of Engagement

Social media is a powerful tool for nonprofits to increase the visibility of their cause and showcase impact. This panel will discuss best practices, engagement strategies, and activities that build stronger, more personal relationships with your supporters. Join our industry experts in this discussion and harness the possibilities that drive an effective online presence.

Meet the Panelists

Christine Gritmon, Senior Editor at Social Media Pulse

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitter chat, #ChatAboutBrand, and interview show, Let’s Talk About Brand. She’s also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections.

Becky Escher, Social Media Consultant at Barlele

Becky Escher is a Texas-based graphic designer and social media consultant dedicated to helping small businesses, nonprofits, and event planners create meaningful connections with their audiences. Before going independent, she worked in corporate retail marketing and in the nonprofit sector. Those experiences informed her approach to building brand voice, learning audience behaviors, and experimenting with the latest social media trends. If you ask her, the secret to building brand loyalty online, is to step away from cookie-cutter content and instead hone in on honest, organic connections.

Lis Harper, Senior Client & Project Manager at Medley

Lis brings a passion for thoughtful communications and creative energy to her role as a Senior Client & Project Manager at Medley. With over a decade of experience in digital marketing, message strategy and project management, she offers clients a wealth of diverse industry and audience insights.

Prior to joining Medley Inc, Lis translated policy research into compelling stories for the public and guided the launch of new websites and social media platforms to leverage digital communications for audience growth at nonprofits. She served as the communications and marketing manager for nonprofits, and supported the needs of business, government, and nonprofit clients as a consultant.

Lis has a Bachelor of Arts in History from Indiana University and a Master of Arts in Public Policy with a Concentration in Women’s Studies from The George Washington University.

What will be discussed?

  • What social media channels should nonprofits leverage when reaching out to potential donors?
  • What are good online practices to reinforce for better engagement?
  • How should social media metrics be measured?

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about social media in the nonprofit space, social media managers and PR professionals in the said space will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Christine Gritmon Senior Editor @ Social Media Pulse

  • Team member
    Hannah Thompson

  • Guest speaker
    Lis Harper Senior Client & Project Manager @ Medley

  • Guest speaker
    Becky Escher Social Media Consultant @ Barlele


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.