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Aligning with Alumni: Communication Best Practices for Higher Ed Institutions

About this event

The benefits alumni provide higher education institutions are invaluable. Your alumni can support via donations, in goods or volunteer time. This makes it all the more important that your team fosters relationships with young alumni and older alumni alike. This panel will explore strategies you can implement to nurture your alumni network through effective communications. Join us!

Meet the panelists

Doug Diefenbach, Snavely Associates

Doug has spent more than 30 years helping a wide range of nonprofit organizations articulate and exceed their goals for strategic alignment, brand visibility, constituent engagement, and philanthropic revenue. Doug has deep experience in philanthropic communications, earned as a consultant and as a foundation staff member in large nonprofit institutions, including stints with the Advocate Aurora Health foundation as VP of campaign planning and communications and with the national Alliance for Strong Families and Communities as SVP of marketing and philanthropy. Doug joined Snavely after running his own consultancy for five years. Earlier in his career, Doug served as assistant dean of students at the University of Illinois at Urbana-Champaign.

Mackenzie Burckbuchler, Double the Donation

Mackenzie is a Partnership Success Specialist at Double the Donation, the leading provider of matching gift automation software. With a Master of Marketing degree, she understands the importance of nailing messaging and creating cohesive campaigns that resonate with audiences. Through her role, Mackenzie works with fundraising technology companies to help nonprofits and educational institutions leverage the power of corporate matching gifts.

Matt Kelly, PeopleGrove

Matt Kelly has been working in the higher education space for more than 10 years. After starting his career as a middle school History teacher, Matt returned to Georgetown University, his alma mater, to work for the Alumni Association. It was in that role that Matt was responsible for the re-launch and growth of Hoya Gateway, a program dedicated to helping students and alumni build social capital within the Georgetown community. At PeopleGrove, Matt leads the company's research and response to issues in higher education — particularly in understanding how institutions can support alumni throughout their career journey.

Robert Henry, Council for Advancement and Support of Education

Robert Henry is the Vice President of People, Culture, and Talent at the Council for Advancement and Support of Education. His vision for building the premier global leader for an expanding, highly talented workforce of advancement professionals is built on a solid foundation of achievement and leadership as a Development Executive for more than 15 years. Robert's commitment to creating greater opportunities through increasing and leveraging advancement programs has been steadfast.

What will be discussed?

  • Tips, trends, and approaches to improve alumni communications
  • Strategies for personalization and collaboration
  • Tools and resources to best prepare 
  • And more!

Who should attend?

While we firmly believe that anyone in the higher ed sector could benefit from learning communication strategies, members of the advancement & alumni engagement teams and  leaders of higher ed institutions will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
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    Doug Diefenbach VP, Strategy & Brand @ Snavely Associates

  • Guest speaker
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    Rob Henry Vice President, People, Culture, and Talent @ Council for Advancement and Support of Education

  • Guest speaker
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    Mackenzie Burckbuchler Partnership Success and Marketing Specialist @ Double the Donation

  • Guest speaker
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    Matt Kelly Director of Strategic Marketing & Communications @ PeopleGrove

  • Team member
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    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Team member
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    Team NXUnite NXUnite

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