NXUnite invites you to their event

An Educated Guess: Fundraising Strategies for Higher Ed Institutions

About this event

It is important for institutions to have a stream of funds to keep up with the changing educational landscape and provide students with resources for the best educational experience. This panel will discuss fundraising best practices tailored to the unique needs of the higher ed institutions. Engage in a discussion with our fundraising experts and learn tips and tricks you can implement right away!

Meet the panelists

Aaron Parker, Pennington & Company

Aaron Parker is the Vice President of Pennington & Company. He has demonstrated success leading and directing capital campaigns for fraternities nationwide. His passion for helping individuals align their interests to specific funding priorities, originated as a development officer for The University of Iowa. His work now helps facilitate transformational experiences for participants of membership-based organizations while enhancing their continued alumni engagement. Originally from Iowa and a Phi Kappa Psi member from the University of Iowa, Aaron now resides in Nashville, Tennessee with his wife Bethany, new-born son Campbell, and dog Huck.

Johana Canda-Fiserova, Aluminati

Johana Canda-Fiserova (she/her) is a Strategic Engagement Consultant at Aluminati where she works with educational institutions and enterprise clients to increase their engagement through innovative approaches to alumni and community engagement. Johana has worked in the higher education sector in the USA, the UK and continental Europe for the last 15 years. In 2018, Johana was awarded the prestigious Council for Advancement and Support of Education (CASE Europe) Emerging Alumni & Supporter Relations Professional Award. Before joining Aluminati, Johana spent six years at King’s College London where she oversaw King’s alumni engagement of over 200,000 alumni in 174 countries around the world, leading her team of 13 staff to a full digital transformation during the COVID-19 pandemic.

Mackenzie Burckbuchler, Double The Donation

Mackenzie is a Partnership Success Specialist at Double the Donation, the leading provider of matching gift automation software. With a Master of Marketing degree, she understands the importance of nailing messaging and creating cohesive campaigns that resonate with audiences. Through her role, Mackenzie works with fundraising technology companies to help nonprofits and educational institutions leverage the power of corporate matching gifts.

About the Sponsor

Double the Donation is the leading provider of corporate employee matching gift tools. Through the use of their matching gift software, nonprofits, schools, and universities significantly boost their matching gift and volunteer grant revenue. Double the Donation is known for having the world's most comprehensive database of more than 20,000 companies and subsidiaries that offer matching gift programs.

Through the use of Double the Donation tools, organizations can identify more matching gift revenue opportunities, drive more matches to completion, and focus their time and energy on the highest-value match-eligible donations.

Visit their website to learn more!

What will be discussed?

  • Fundraising essentials for Higher Ed Institutions
  • What to consider when formulating a new strategy
  • Tools and resources for an effective campaign
  • And so much more!

Who should attend?

While we firmly believe that anyone in the higher education sector could benefit from learning about the latest trends in fundraising, leaders of higher ed institutions and staff in charge of fundraising will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Team member
    Malou de Gracia Team Member @ Nexus Marketing

  • Guest speaker
    Aaron Parker Vice President @ Pennington & Company

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Mackenzie Burckbuchler Partnership Success and Marketing Specialist @ Double the Donation

  • Guest speaker
    Johana Canda-Fiserova Strategic Engagement Consultant @ Aluminati


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.