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Beyond Dues: Launching Additional Revenue Streams for Your Associations

About this event

When we look at association funding, the first thing that comes to mind is likely membership dues. There are many ways your association can increase its revenue, such as sponsorships, job boards, and career events. An association’s financial health plays a significant role in determining its goals and activities. In this panel, explore alternative revenue streams your association could be leveraging right now as we are joined by some industry experts.

Meet the Panelists

Michael Hoffman, Co-Founder & CEO at Gather Voices

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management, and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago, and the founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

Felicia Michie, Senior Vice President of Partnerships at We Know Training

Felicia is a senior leader at We Know Training specializing in partnerships, strategy, operations, and shared service delivery. She leads the organization’s partnership model by delivering vision, leadership, and strategic oversight to our platform partners. Felicia works closely with leaders in associations, regulators, and non-profits to help them deliver best-in-class training programs that maximize non-membership revenue. Her impressive cross-functional experience in strategy and operations helps her improve agility and drive growth.

Jordana Davis, Co-Founder & CEO at webcastcloud

Jordana is the CEO and Co-Founder of webcastcloud, a video hosting and monetization platform purpose-built for Associations delivering Events and Education, to empower them to drive non-dues revenue and membership value through a centralized and streamlined online content delivery platform.

With almost 20 years of experience in the video streaming industry, she has consulted and delivered video technologies across a wide variety of market verticals from Universities, Associations, Government, Pharmaceutical and Large Corporations, before launching webcastcloud in 2018 due to a market gap in Association & Event video solutions to streamline processes and centralize content to enhance value and revenue.

P Joanne Ray,  Principal at Consultants in Association Philanthropy

P. Joanne has served in senior executive and CEO roles with national associations and foundations in orthopedic research (OREF), urgent care (UCAOA), cardiac and pulmonary rehab (AACVPR), restaurant and food management (NRAEF), GI endoscopy (ASGE), emergency nursing (ENA), and veterinary medicine (AVMF). Key expertise includes major gift, capital and planned giving campaigns, feasibility studies, corporate sponsorship, volunteer training, institutional accreditation, marketing, scholarship and medical grants programs, strategic planning, and relationship management. Joanne is a graduate of Valparaiso University and is a member of AFP, ASAE, Association Forum, AAMSE, Chicago Council on Planned Giving, and AFG. Previous nonprofit work included hospital development and capital campaigns and theater development and production management.

What will be discussed?

  • What association-friendly revenue streams are most popular and successful right now?
  • When planning for revenue-generating activities, what should associations keep in mind?
  • Why it is important to diversify association revenue streams?

Who should attend?

While we firmly believe that anyone in the nonprofit sector and association space could benefit from learning and thinking about diversifying their income streams, association professionals involved in finances and program planning will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    Joanne Ray Principal @ Consultants in Association Philanthropy

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Guest speaker
    Felicia Michie Senior VP of Partnerships @ We Know Training

  • Guest speaker
    Jordana Davis CEO & Co-Founder @ webcastcloud

  • Guest speaker
    Michael Hoffman CEO @ Gather Voices


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.