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Building a Game Plan for Engaging your Association's Members

About this event

A key to building a lasting connection with your members is engagement! This panel will dive into the exciting new approaches and resources that help boost your association's engagement programs. Join our association leaders in this discussion and uncover new ways to capture the attention of your members and attract new supporters.

Meet the panelists

Donte Shannon, Vista Cova

Donté is a Nonprofit Strategy Advisor at Vista Cova. He has been in association management for 17 years, and served as Chief Executive Officer for multiple associations. He draws upon his experience working with small, large, professional, trade, medical and foundation organizations. A devoted professional and decorated leader, Donté has served as Chair of the CAE Commission, and was recently recognized as a digitalNow Leader of Distinction and ASAE Fellow.

Jill Johnson, Johnson Consulting Services

Jill J. Johnson, MBA, is president and founder of Johnson Consulting Services – a management consulting firm specializing in strategy development. She specialized in evaluating critical market forces and developing strategies to impact client revenues. She has personally impacted more than $4 billion dollars worth of decisions for her clients. Jill has been inducted into two business Halls of Fame and was recently named an ICON by Finance & Commerce. She is an award-winning author and her articles have appeared in over 150 association and trade publications.

Johnny Clayton, FUSE Search

Johnny is an association industry veteran and is a Co-Founder of FUSE Search. He provides professional consulting services for sales strategy, internet development, and search solutions. Over the years, he's led sales initiatives and managed teams for the largest and most successful AMS companies in the business including ASI (iMIS), Aptify and Protech. His experience and market acumen brings sound perspectives on how NotchPoint can best serve its clients’ ongoing technology and business needs.

Michael Hoffman, Gather Voices

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management, and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

What will be discussed?

  • Engagement initiatives you can start implementing to optimize member experience
  • New approaches to member involvement
  • Resources and tools that help drive continued member engagement

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Who should attend?

While we firmly believe that anyone in the association sector could benefit from learning tactics for member engagement, association leaders and staff involved in planning engagement programs will find this panel the most pertinent.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Colleen Carroll Content Publishing Coordinator @ Nexus Marketing

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Michael Hoffman CEO @ Gather Voices

  • Guest speaker
    Jill Johnson President & Founder @ Johnson Consulting Services

  • Guest speaker
    Johnny Clayton Co-Founder @ FUSE Search

  • Guest speaker
    Donte Shannon Strategy Advisor @ Vista Cova


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.