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By Association: Branding and Marketing Strategies for Your Association

About this event

Strategically planning your association’s branding and marketing is a huge step toward moving your mission forward. When done correctly, it allows for associations to remain relevant in their communities, more opportunities to connect with potential supporters, and an increased likelihood of attracting new members organically. This panel will address how associations can find success in branding and marketing.

Meet the Panelists

Murad Bushnaq, Founder & CEO at Morweb

Murad Bushnaq is the Founder and CEO of Morweb. Since its inception in 2014, Murad has acted as Creative Director and Chief Technologist to help nonprofits spread their vision online through engaging design, intuitive software, and strategic communication.

Jim Wacksman, Producer & CEO at Association Studios

Jim Wacksman is the Producer & CEO at Association Studios. The video production company he created for non-profit organizations in 2007. He continues to work with hundreds of associations across the country helping to produce over 1,000 videos every year.

Ashish Malik, CEO at 108 ideaspace

Ashish Malik is the co-founder and CEO of 108 ideaspace. Ashish has 20 years of experience building digital solutions for Associations and Non-Profits to improve their systems and processes, engage stakeholders, and build capacity.

Notable clients include American Express, Nortel Networks, The Law Society of Ontario, Retired Teachers of Ontario (RTOERO), CHF Canada, Multinational Association of Supportive Care in Cancer (MASCC), CADIA, CAI Keystone and many others.

Ashish serves on the board of DVLC, a community legal clinic serving the Don Valley Community in Toronto. He holds an MBA from the Schulich School of Business and is an engineer by training.

Rusty Williams, Co-Founder at AnswerStage

Rusty is the Co-founder of AnswerStage -- a Boston-based provider of automated video collection and production services. AnswerStage is the most recent in a series of successful technology businesses that Rusty has helped start and grow including Delphi Internet, Prospero Technologies, and KnowledgeVision. Rusty's passion is helping companies and organizations engage with their constituents and leverage the cost-efficiencies of user-generated content. With the rapid growth of video for marketing and education, AnswerStage works with clients to automatically collect, brand, and produce videos to promote events, serve as testimonials and showcase expertise.

What will be discussed?

  • The role of branding and marketing in association strategy
  • What 2023 marketing and branding trends should associations consider
  • Common mistakes associations make when crafting their marketing plans, and how to avoid them

Who should attend?

While we firmly believe that anyone in the association sector could benefit from learning and thinking about better branding and marketing, members of association marketing teams and association membership experts will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    Rusty Williams Co-Founder @ AnswerStage

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Guest speaker
    Murad Bushnaq Founder & CEO @ Morweb

  • Guest speaker
    Jim Wacksman Producer & CEO @ Association Studios

  • Guest speaker
    Ashish Malik CEO @ 108 ideaspace

  • Team member
    Malou de Gracia Team Member @ Nexus Marketing


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.