NXUnite invites you to their event

Doing the Mental Math: Best Practices for Asking for Specific Donation Amounts

About this event

Eyes on the… Price!

Getting ready to make a donation request? Asking for a specific donation amount can support your nonprofit's work, providing the necessary funding for initiatives and operations. Your organization’s finances and your donors impact how you should ask for a specified donation. This panel will address best practices for approaching donors with a specific donation amount request. Join our industry experts in this discussion and learn more about effectively requesting specific donation amounts.

Meet the Panelists

Wes Moon, Co-Founder & COO at Frontier (Wisely)

Wes launched his fundraising career accidentally when he joined the University of Toronto’s Advancement team. While at UofT he helped build the process, operations, and tools that fundraisers needed to be successful with data-backed decision-making. Driven to innovate, expanded his reach and worked with some of the leading Canadian charities, managing their donors and data before joining the Sunnybrook Foundation. There he built their recurring giving program, launched new events, and digitized their fundraising campaigns.

He then made the jump into tech and hasn't looked back. Wes led the Canadian team at Blackbaud and then founded an AI-based technology company designed to help charities raise more, faster. Today Wes and the Frontier (Wisely) team work with all sizes of not-for-profits and are certified technology partners of Blackbaud and Silent Partner Software.

David Phillips, President & CEO at CDS

David, founder, president and chief executive officer of Custom Development Solutions, Inc. (CDS), has 35 years of high-level nonprofit management and fundraising experience in organizations throughout the United States and Canada. CDS has planned and managed successful campaigns in 42 US States and throughout Canada.

Before establishing CDS, David served three years as Chief Development Officer for Spoleto Festival USA, a seventeen-day international multidisciplinary arts festival held in Charleston, S.C. Before Spoleto, he was executive director of an international consulting firm based in New York, NY where he directed or was a leading member of a team which directed capital campaigns for some of the firm's most notable clients, including Rotary International, Juvenile Diabetes Research Foundation, Lions Clubs International and the American Baptist Churches, USA.

Larry Johnson, Founder of The Eight Principles

Larry Johnson founded The Eight Principles™, to enable worthy charitable organizations and those who support them to realize their dreams. The Eight Principles’ Continuous Learning platform for fundraising is unique in the market.

He is the author of the best-selling and three-time award-winning book, The Eight Principles of Sustainable Fundraising. An expanded Second Edition will be published in the United States, Europe, and Asia later this year.

Larry’s thirty-year career spans both program development and capital fundraising. After serving with the nation’s leading consultancy, he served four institutions of higher learning as chief advancement officer before founding The Eight Principles.

What will be discussed?

  • The best ways to approach donors for specific donation amounts
  • Alternatives to reaching your nonprofit’s financial goals

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about fundraising, nonprofit fundraising activity planners will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    David Phillips President & CEO @ CDS

  • Team member
    Hannah Thompson

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Wes Moon Co-Founder & COO @ Frontier (Wisely)

  • Guest speaker
    Larry Johnson The Eight Principles @ Founder


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.