About this event
Are you losing donors on your online donation form?
Optimizing your donors’ online giving experience can be the difference between securing a new donation or losing a potential supporter. Join this session to learn how the key elements to designing a donation form that converts visits into donations.
You’ll walk away with:
- An understanding of the 6 hallmarks of a high-converting nonprofit donation form 💻
- ✅Actionable ways to modify your donation forms accordingly
- Strategies for making and testing small changes to your forms to best meet the needs of your donors. 🥰
Live attendees will receive Blackbaud's 5 Big Ideas for Online Giving resource.
Hosted by:
Claire Axelrad
Principal at Clarification
Claire Axelrad is the Principal at Clairification. With over 30 years of fundraising experience, Claire is passionate about helping nonprofits create a culture of philanthropy that moves beyond transactions and into transformation. Claire's practical approach and expertise have earned her numerous awards and recognition, including the AFP "Outstanding Fundraising Professional of the Year" award. Claire is based in San Francisco and enjoys craft fairs, baseball games, art openings, music, and political conversations.
Presented by:
Lacey Kruger
Senior Product Manager at Blackbaud
Lacey has been working with nonprofits to create delightful online experiences since 2005. Her background in user research and donation form design is a solid foundation for her current work on the newest Blackbaud Donation Forms. Lacey is passionate about online giving, A/B testing, optimization, and information architecture.
Samantha McGuin
Sr. Principal Product Manager at Blackbaud
Samantha is a tech enthusiast with a passion for enhancing user experiences and optimizing donation forms. She has spent over 17 years working in various roles at Blackbaud in the digital space, most recently focused on the product launch of Blackbaud's new Optimized Donation Form.
By registering for this webinar, you may be contacted by Blackbaud.
Hosted by
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Guest speaker
Samantha McGuin Sr. Principal Product Manager @ BlackbaudG
Samantha McGuin is a tech enthusiast with a passion for enhancing user experiences and optimizing donation forms. She has spent over 17 years working in various roles at Blackbaud in the digital space, most recently focused on the product launch of Blackbaud's new Optimized Donation Form. Both at work and at home in North Carolina, Samantha enjoys planting seeds and watching them grow.
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Guest speaker
Lacey Kruger Senior Product Manager @ BlackbaudG
Lacey has been working with nonprofits to create delightful online experiences since 2005. Her background in user research and donation form design is a solid foundation for her current work on the newest Blackbaud Donation Forms. Lacey is passionate about online giving, A/B testing, optimization, and information architecture.
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Guest speaker
Claire Axelrad Founder @ ClairificationG
Claire Axelrad is the Principal at Clairification. With over 30 years of fundraising experience, Claire is passionate about helping nonprofits create a culture of philanthropy that moves beyond transactions and into transformation. Claire's practical approach and expertise have earned her numerous awards and recognition, including the AFP "Outstanding Fundraising Professional of the Year" award. Claire is based in San Francisco and enjoys craft fairs, baseball games, art openings, music, and political conversations.
NXUnite
Making introductions that lead to lasting relationships.NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.
NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.
