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Deliberately Designing Your Association's Strategy for 2023

About this event

Strategic planning is a never-ending cycle! Discover practical steps and approaches to a well-thought-out plan that will help your association shine through the year ahead. Join our association superstars and lay the groundwork to best achieve your goals for 2023!

Meet the panelists

Artesha Moore, Association Forum

Artesha Moore, FASAE, CAE is the President and CEO of Association Forum. Association Forum is the “association of associations” in Chicago, IL. Artesha brings more than 20 years of association management experience to Association Forum. Throughout her career, she has helped associations set and exceed aggressive membership and volunteer engagement goals while integrating new technology solutions and strategies. She has honed her leadership skills with organizations representing a variety of industries including healthcare, engineering, and scientific research institutions. Artesha works tirelessly to create lasting structures that help identify volunteers and staff whose voices and ideas were not being heard and providing them with opportunities to lead.

Elizabeth Johnson, Big Red M

Elizabeth is the Executive Vice President at the Big Red M. She loves to pair customers with solutions. Elizabeth helps companies get the support they need to navigate the world of regulations and government affairs by participating with associations. She consults companies on how to get more business by customizing sponsorship and exhibit packages that will get them noticed and meet their business development objectives.

Eric Ryan, Mission Met

Eric is the co-founder of Mission Met, a company devoted to making strategic planning easier and more effective for nonprofit and organizational leaders around the world. In addition to his consulting work, he has started one nonprofit, been an executive director, and served on several boards as both treasurer and board chair. He has dedicated 25 years of his professional life to service and is a graduate of UC Berkeley, he lives in the San Francisco Bay Area.

What will be discussed?

  • What to prepare when planning for 2023.
  • Components to a successful association strategic plan.
  • Techniques and strategies to implement plans.
  • And more!

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Who should attend?

While we firmly believe that anyone in the association sector could benefit from learning about strategic planning for 2023, executives, board members, planners, and stakeholders, will find this panel the most pertinent.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Artesha Moore President and CEO @ Association Forum

  • Guest speaker
    Eric Ryan Co-founder @ Mission Met

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Guest speaker
    Elizabeth Johnson Executive Vice President @ Big Red M


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.