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Find Your Member Magnet: Best Practices for Sourcing New Members for Your Association

About this event

Grow your association's membership numbers! Our amazing panel of industry experts will discuss tips and tricks for developing a well-planned membership recruitment strategy. Join us and learn fresh ideas to attract the attention of non-members and encourage more people to join your association!

Meet the panelists

Ashley Geraghty, Dynamic Benchmarking

Ashley is the Senior Benchmarking Consultant of Dynamic Benchmarking. She is a skilled communicator with a passion for member experience and innovation. She has worked in customer success and solution selling for over 10 years. Her focus when developing new relationships is to help businesses best utilize software systems by consulting on best practices, driving conceptual success, and supporting operational changes compelled by modernization. Ashley is excited to be joining Dynamic Benchmarking to help Associations leverage metrics, perfect data collection, and most importantly, ensure Associations are providing value to their membership.

Chris Vaughan, Sequence Consulting

Chris is the of Chief Strategy Officer of Sequence Consulting. He and his wife Lisa left their careers as Big Strategy partners in 2001 to launch Sequence Consulting, which focused exclusively on association growth. Their mission is to help associations grow membership and revenue. Chris and his team work with some of the most successful associations worldwide, including AARP, American Medical Association, IEEE, American Lung Association, American Psychological Association, SAE International, and many others on transformational growth insights, strategy, and marketing. He is a former high-level strategy, technology, and marketing consultant to Global 1000 companies. For over a decade, he helped clients like Microsoft, Novell, American Airlines, and others grow through innovation.

What will be discussed?

  • Membership recruitment ideas to attract new members
  • How to maximize the use of digital marketing for recruitment
  • Segmentation tips to improve acquisition results
  • And more!

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Who should attend?

While we firmly believe that anyone in the association sector could benefit from learning about member sourcing, association leaders as well as marketing and campaign managers, will find this panel the most pertinent.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    Ashley Geraghty Senior Benchmarking Consultant @ Dynamic Benchmarking

  • Guest speaker
    Chris Vaughan Chief Strategy Officer @ Sequence Consulting

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Team member
    Colleen Carroll Content Publishing Coordinator @ Nexus Marketing


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.