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Fundraising Frameworks: Breaking Down Strategies for Your Nonprofit

About this event

Best-in-Class Fundraising Strategies

One way for nonprofits to stand out from the rest is through unique and exceptional fundraisers. With event trends ever changing, how can nonprofits grab the attention of donors? This panel will tackle both time-tested strategies and new fundraising ideas to get your nonprofit the attention it deserves.

Meet the Panelists

Ellen Bristol, President at Bristol Strategy Group

Ellen Bristol considers herself a performance-management nerd and a geek for metrics. Or maybe the other way around. Her mission is to improve the success of nonprofit fundraising by adapting the most beneficial practices of high-performing sales team and their managers, to improve the performance of fundraising teams, including volunteers. She's known for her Leaky Bucket Assessment for Effective Fundraising, the only popular study of fundraising-team productivity in the sector.

Christal Cherry, Principal & CEO at The Board Pro

Christal M. Cherry, The Board Pro, worked 23 years as a nonprofit fundraiser serving higher education institutions, seminaries, and human service organizations. Now as a board consultant for nonprofits, she equips and empowers boards to support their missions and change the world. Her services as Principal and CEO of the Board Pro, include recruitment, governance, fundraising, conflict resolution and diversity, equity, inclusion, access, and belonging.

Ron Barrett, VP of Nonprofit Services at Cogency Global Inc.

Ron Barrett is the VP of Nonprofit Services at Cogency Global Inc., a professional registered agent company. He developed a comprehensive suite of nonprofit products and services that Cogency Global currently offers to legal, accounting and nonprofit clients. Ron is the author of Nonprofit Fundraising Registration: Nolo’s 50-State Digital Guide. He has authored numerous articles and has presented public and in-house CLE and CPE seminars on state charitable registration requirements around the country. Furthermore, he is also a Standards for Excellence Institute Licensed Consultant, a Founding Member of The Nonprofit Alliance, a member of the Nonprofit Advisory Board, a current member and former President of Capital Toastmasters in DC, Corresponding Secretary of the Baltimore Kickers, and is the President of the Ellicott City Rotary Club.

Megan Rouse, SVP of Strategy & Development, North America at GivePanel

Megan, the SVP of Strategy & Development for North America at GivePanel, is a highly energetic and inspiring non-profit professional with over 11 years of experience who is skilled in strategy creation, relationship building, cross-team collaboration, program management, and customer success. She is a passionate public speaker who uses personal experience to deliver engaging content that drives adoption. Fundraising highlights include completing 20 endurance events while raising $155,000+ in one year and creating a fundraiser that raised $60,000+ during COVID.

What will be discussed?

  • How to identify strategies suitable to your nonprofit and its mission
  • Key tips to remember when planning your fundraising strategy
  • Common fundraising mistakes and how to avoid them

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about better fundraising planning and strategy, nonprofit fundraising professionals will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    Ron Barrett VP @ Cogency Global Inc.

  • Guest speaker
    Christal Cherry Principal & CEO @ The Board Pro

  • Guest speaker
    Megan Rouse SVP Strategy & Development, North America @ GivePanel

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Ellen Bristol President @ Bristol Strategy Group

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.