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Gratitude as a Retention Strategy

About this event

Let's talk about the power of gratitude! It’s no secret that donor appreciation is a significant aspect of any nonprofit's retention strategy. This panel will discuss sure-fire ways to solve the challenges of retention through meaningful thank yous. Join us and learn firsthand from our amazing bunch of industry thought leaders how to develop a robust gratitude program to boost retention!

Meet the panelists

Lynne Wester, Donor Relations Guru

Lynne Wester is the Principal and Founder of Donor Relations Guru. She strongly believes that donor relations is the key to unlocking fundraising success and that organizations must be as dedicated to the donor experience, as they are to the ask itself. Lynne helps organizations when they need it the most – when crisis or opportunity arrive. Lynne partners with nonprofits large and small on a variety of initiatives from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement. Her guidance has led her clients to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work.

Clay Buck, TCB Fundraising

Clay Buck, CFRE is the Founder and Consultant of TCB Fundraising. He has been a fundraiser for over 30 years and has served at multiple nonprofits across the country. He is an AFP Master Trainer and holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy. Clay specializes in individual giving, fundraising strategy and planning, and development systems and operations. He lives in Las Vegas and teaches fundraising and strategic planning at UNLV.

Jonathan McCoy, We Are For Good

Jonathan McCoy is the Founder and CEO of We Are For Good. His journey into fundraising began when he and his wife raised support to be interns for an international ministry which took them to Thailand to live and serve for a year - one of the best and most formative years of their lives. After dreaming of a full-fledged company aimed at empowering and equipping this generation of nonprofit leaders - We Are For Good was formed in 2019, and was taken full-time in 2020.

Becky Endicott, We Are For Good

Becky Endicott is the Co-Founder and Chief Storyteller of We Are For Good. She's the resident storyteller, kindness champion, philanthropy celebrator, justice seeker, humanity endorser, envelope pusher, people lover and just a general awkwardness embracer at We Are For Good. After leading development teams in nonprofit marketing, annual giving, and major gifts, she took her passion for storytelling and content creation to launch the heartbeat of We Are For Good. Becky values the power of words and the personal connections among each of us. She believes both are critical to stitching together the fabric of every powerful experience leading to giving. When combining the right tenor, pacing, and word choice by a courageous storyteller, she believes a story can unfold to move the hearts and minds of a large population who want to do good. This is transformational philanthropy at its finest, and it’s her passion to set it in motion.

What will be discussed?

  • Why gratitude is one of the best retention tools for nonprofits
  • Appropriate thank-you strategies for different donors types
  • Different ways to show appreciation beyond "thank yous"
  • And more!

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning the power of gratitude in retaining donors, nonprofit leaders, fundraising team members, and nonprofit marketing professionals will find this panel the most pertinent.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Colleen Carroll Content Publishing Coordinator @ Nexus Marketing

  • Guest speaker
    Lynne Wester Principal & Founder @ Donor Relations Guru

  • Guest speaker
    Becky Endicott Co-Founder & Chief Storyteller @ We Are For Good

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Jonathan McCoy Founder and CEO @ We Are For Good

  • Guest speaker
    Clay Buck Founder and Consultant @ TCB Fundraising


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.