The Long Game: How Executives Can Plan Their Association's Future

Get excited, because your association’s future looks bright!

While the future will always remain a mystery, we all recognize that there are ways to better prepare today. As an association executive, where should you start? How can you set your association up for success 5 weeks, 5 months, and 5 years from now?

This panel will address just these questions. Join our fantastic industry experts, as well as the NXUnite and Nexus Marketing teams, as we dive into the mysterious years to come and outline strategies for bringing your association into the future!

Meet the Panelists

Mark Patterson, Fionta

Mark Patterson is Fíonta’s Chief Executive Officer (CEO). He is a well-known member of the technology for associations community and has been an active member of the American Society for Association Executives (ASAE) for over a dozen years. Mark has been involved in the software technology industry for his entire career and spent much of it building and leading teams responsible for designing, implementing, and supporting solutions for clients. In his current role as CEO of Fíonta, he provides strategic guidance and oversight to the company while also interacting frequently with association clients.

Nicholas Strozza, Interpro Translation Solutions, Inc.

As Vice President of Marketing and Sales at Interpro Translation Solutions, headquartered in the Chicago suburb of Wheaton, Illinois, Nicholas manages all marketing, client service, and business development team members. Interpro Translation Solutions is a professional foreign language translation and localization company with over 27 years of experience assisting organizations across various industries with their translation and interpretation needs. Nicholas’s additional roles include representing Interpro at industry events, business forecasting, meeting with organizations interested in translation and localization services, and overseeing proposals and estimates.

Damian Hutt, Association of Association Executives

Damian is the Executive Director of the Association of Association Executives, a global membership organisation with 23,000 employees of business, professional and scientific associations, societies, federations, and other membership organisations. He has worked for, in, and with associations for 22 years, including at the global business information provider Informa plc. Damian has been working on supporting associations in the area of commercial success and development for 15 years. He has recently developed the AAE into a free-to-join (but requiring regular contribution) organisation, and is developing the services rapidly, with a broadening global membership. Damian has worked with the Value Innovation / Blue Ocean team at INSEAD business school in Paris, and has a certification in Design Thinking and Creativity in Business Transformation & Design also from ISEAD. He was awarded a Fellowship of the Institute of Event Management in 2022, with 33 years in event management and development.

Further panelists to be announced soon!

What will be discussed

• What have we seen in the past year that can help associations plan for the future?
• How can technology today help the future of your association?
• How can you convey to members the future you see for the association?
• How can you incorporate members into decision making on your association’s future?
• What best practices are there to start the preparation for the future?
• How do you not lose sight of today when future prepping?
• How can you make a plan that is flexible for when unforeseen circumstances occur?