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How to Win the 2026 Nonprofit Market: Building (or Rebuilding) Your Inbound Pipeline

About this event

2025 was a tough year for nonprofit funding.

When nonprofits have less to spend, they want to invest in partners they unconditionally trust.

If your inbound pipeline felt a bit thin last year, itโ€™s likely because the "old way" of selling to this sector has shifted. To win in 2026, your marketing needs to do the heavy lifting of building authority before your sales team even hops on a discovery call.

Join our Client Solutions Manager, Jenny Russ, for a 30-minute deep dive into how vendors can grow in the nonprofit space this year by pivoting your inbound motions.

๐Ÿ› ๏ธ What weโ€™re covering:

  • The Trust Economy: How the 2025 funding dip changed the buying journey and how to position your brand as the "safe bet."
  • SEO vs. GEO: Moving beyond traditional search to optimize for Generative Engine Optimization (AI-driven search).
  • The Full-Funnel Content Play: How to use case studies, videos, and high-value downloads to move prospects from "just looking" to "ready to buy."
  • Automation with Soul: Using marketing automation to stay top-of-mind without losing the personal touch nonprofits crave.

Can't make the live session? Shoot Jenny an email at jenny.russ@nexusmarketing.com for a copy of the recording.


๐Ÿš€ Exclusive Offer: Have Nexus analyze your current visibility!

Make the most of the webinar by understanding where your business stands within the LLMs with a free Generative Engine Optimization (GEO) audit! Our GEO audit utilizes advanced AI technology to analyze your visibility against competitors for the specific prompts that drive your customers' buying journey.

๐Ÿ› ๏ธ How Does it Work?

Watch this 2-minute clip of how we assess brandsโ€™ performance using Peec AI.

Interested in getting a free audit? Let us know by sending an email to jenny.russ@nexusmarketing.com.


๐Ÿ’ผ About Nexus Marketing

Nexus Marketing is a trusted partner for SEO and digital marketing in the mission-driven sector. We specialize in helping businesses selling into the nonprofit, healthcare, association, education, and faith-based sectors build powerful inbound lead generation through SEO, content marketing, and customized strategies.


๐Ÿ—ฃ๏ธ About the Presenter

Jenny Russ, Client Solutions Manager at Nexus Marketing

Jenny is a practiced digital marketer with 4+ years of experience in demand generation for the mission-driven sector. Currently, she serves as a Client Solutions Manager at Nexus Marketing, helping mission-driven brands build SEO strategies that drive lead generation. Jenny is also a proud alumna of Emory University in Atlanta, GA. In her free time, you can find her reading or at a workout class!


โœ… By signing up for this webinar, you agree to be contacted by the webinar speaker(s).

Hosted by

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    Jenny Russ

NXUnite

Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.