Join us for an insightful session titled "How to Transform your Online Donation Form to Get More Gifts," where we'll explore how to transform your online donation form into a powerful tool for increasing contributions. Your donation form is often the final step in the giving process, and optimizing it can significantly boost your conversion rates.

In this webinar, you'll learn:

• ✅The essential elements of an effective donation form that attracts and retains donors
• Best practices for streamlining the giving experience, ensuring it’s user-friendly and secure🔑
• 🔍Techniques for analyzing donor behavior on your forms to make informed improvements
• Tips for testing and tweaking your forms to maximize conversion rates 🔥

Don't miss this opportunity to enhance your fundraising efforts and make the most of every potential gift!

Live attendees will receive Blackbaud's 5 Big Ideas for Online Giving resource.

Hosted by:

Julia Campbell

Founder & Principal at J Campbell Social Marketing

For nearly a decade, Julia Campbell has run a digital marketing agency targeted exclusively to mission-driven organizations. She’s the author of Storytelling in the Digital Age: A Guide for Nonprofits which gives impactful advice that nonprofits can use to tell their mission’s stories and drive deeper supporter connections.

With a passion for digital storytelling, she provides marketing consulting services to nonprofits across the globe. Her happy clients span everywhere from Moscow to San Francisco. Through her consulting business, she’s provided workshops and training to notable groups like the Boys & Girls Clubs of America, Meals on Wheels America, the Make-A-Wish Foundation, and Facebook.

Presented by:

Lacey Kruger

Senior Product Manager at Blackbaud

Lacey has been working with nonprofits to create delightful online experiences since 2005. Her background in user research and donation form design is a solid foundation for her current work on the newest Blackbaud Donation Forms. Lacey is passionate about online giving, A/B testing, optimization, and information architecture.

Samantha McGuin

Sr. Principal Product Manager at Blackbaud

Samantha is a tech enthusiast with a passion for enhancing user experiences and optimizing donation forms. She has spent over 17 years working in various roles at Blackbaud in the digital space, most recently focused on the product launch of Blackbaud's new Optimized Donation Form.

By registering for this webinar, you may be contacted by Blackbaud.